Effectively Introducing a Startup Company
Introducing a brand new business, or a startup happens every day, which is why having a short pre-prepared speech which can explain what the company does in a clear and succinct way is necessary...
Tagged: insights
Business Development for the Future
The last year has been a turbulent time for everyone, especially start-ups, with the pandemic forcing some to completely pivot while others managed to survive and thrive. The world also saw a big shift...
Different Types of Copy in Marketing and PR
Although the past year accelerated the digital trend, most people and companies around the world were already going digital long before that. Going digital goes hand-in-hand with digital marketing and a remote buying experience,...
What Comes First?
Is a number of businesses that provide services or products to others, however, even when they have a great product, they still have to connect with a customer base to be able to make...
Navigating Backlash After Misleading Statements
The computer hardware magazine recently figured out that the smartphone company, OnePlus, had started doing something unexpected. The company had started throttling the performance of his brand new, flagship smartphone. According to the publication,...
The Aftermath of Communications and PR
According to recent research from the Copenhagen Business School, a company’s value and reputation can be severely damaged by any workplace misconduct allegations, specifically sexual harassment. There are serious consequences for sexual harassment victims,...
Checkout This
How important is it for customers to go online, purchase what they’re seeking, and easily checkout? More than half say they now decide where to shop online based on a brand’s checkout process. That...
Customer Service Burnout Priorities
The pandemic was bad enough and then the holidays came upon us. Historically, the last few weeks of the year always bring more stress on people for a multitude of reasons. And for customer...
Essentials of e-marketing for online travel business
When researching vacation destinations and purchasing travel packages, most customers seek options online. There is no single marketing technique that would cater to all types of customers and their needs. A linear process may...
How to Spot and Stop Fake News
Disinformation is dangerous. Defined by Merriam-Webster dictionary as “false information deliberately and often covertly spread (as by the planting of rumors) to influence public opinion or obscure the truth,” disinformation can impact people’s health...
