
It's Not What You know; It's Who You Know
What principles apply in network building, online or offline? Guest author Gwen Addison takes a look at “guanxi” in relation with building relationships and networks.

What principles apply in network building, online or offline? Guest author Gwen Addison takes a look at “guanxi” in relation with building relationships and networks.

A recent survey by Proskauer revealed that while 76 percent of businesses use social networking for business purposes, more than half of them do not have social media networking policies in place.

The results of the Polaris Marketing Research survey should inspire businesses working with the public to train their employees.

The winning entry will get three months free PR services, social media exposure, and lots more.

The total lunar eclipse of today is a PR opportunity for many companies, especially for those who understand how these rare events can become web trends.

SourceRail aims to become one of the most comprehensive media monitoring, mapping and measurement tools on the Internet.

Plan your live event production well in advance, as corporate audio visual productions are often more complex than expected.

The most puzzling issue about MyPlate is the marketing costs of the new campaign: the USDA had spent about $2 million to develop and promote the logo.

The rise of the internet and the popularity of Social Media have created many web-based jobs.

Online video marketing engages the average consumer and enthralls the savvy marketer. It is one of the fastest growing marketing methods in the world and shows no signs of slowing anytime soon.