GM makes the right call on recall
For the past several years the poster child for bad ideas in automotive PR has been General Motors. The ignition switch debacle hurt the company in myriad ways. Thanks to stupid moves by VW...
Tagged: strategy
Chicago PD in the Hot Seat
The Chicago Police Department is still reeling after a task force announced findings that included “decades” of systematic discrimination among law enforcement. Now, officials at the city are faced with a must-decide scenario. “Doing...
UC Davis’ PR Expenditures Attract Bad Publicity
In November 2011, the University of California, Davis’ police handling of a student protest attracted an onslaught of bad publicity. This affected not just the school, but the officers involved, and Chancellor Linda Katehi....
Utah Tourism Agency Seeks Ad Firm
The Moab Area Travel Council (MATC), the Destination Marketing Organization for Grand County, Utah is seeking an advertising agency for ad buys for Radio, TV, and Digital. The Moab Area Travel Council seeks...
Public Relations is as Important a tool in Politics as is Policy and Action
In the midst of election season political news is at a fever pitch and at the center of it are a range of personalities, whose fate rests, many times, more on their ability to...
Is Your B2B Marketing Making the Most of Data?
According to b2bmarketing.net‘s recent Data Skills Benchmarking Report, nearly three-quarters of all marketers believe their companies are not getting the most from their data. The report was done in the U.K., but the fully...
What’s Your Media Business Model?
Up until about 1440 when Guttenberg created his movable type printing press, people got information almost exclusively by word of mouth. Even then, another 400 or so years passed before the press could spin...
Safety Still a Touchy Topic in NASCAR
Fifteen years ago this month the world of NASCAR was rocked to its core by the death of racing legend Dale “The Intimidator” Earnhardt. Since that time, the sport’s governing body has taken some...
Cisco Gets Political – Good or Bad Idea?
Typically, given the split state of things in U.S. politics, companies are extremely circumspect in their support for presidential candidates. After all, unless you REALLY mean it, why alienate half your potential customers? Apparently...
4 Ways to Build Better Customer Relationships
Many people start companies to make a quick buck or big bucks. But without good customer relations, this is unlikely to happen. Customers who do not feel valued often move on to other alternatives....
