Mailchimp for Dummies
It’s fair to say that most businesses have been impacted by the COVID-19 crisis, and owners are growing increasingly concerned with the challenge of sustaining their firms and staying connected with their audiences during...
Tagged: ronn torossian
Clemson’s Trevor Lawrence Cleared to Continue Fundraising
Sometimes, trying to do the right thing can cause a PR challenge. Just ask standout Clemson quarterback Trevor Lawrence. In an effort to be a good community leader and help out victims of the...
“Live” to Virtual Shifting
The pandemic known as COVID-19 has already disrupted many events, spring expos, conferences and other plans for large gatherings. In addition, more city and state governments are capping the number of people who can...
Credit Card or DIP?
Credit card debt continues to rise, according to U.S. personal financial information company NerdWallet, but a recent newcomer is also beginning to make its mark with consumers. That newcomer is digital installment plans or...
Spotting Fake Social Media Influencers
The growth of the influencer marketing industry is no accident: the power of word-of-mouth recommendations is a timeless tool and, when used well, influencer marketing can return excellent results for brands. At the same...
Public Relations Skills for 2020
For those already working in the public relations industry, it goes without saying that this is a world of constant flux and change. Though the purpose of public relations will always be to effectively...
Kraft Adopts 9-Year-Old’s Cheese Tube “Innovation”
“Cheese is amazing.” These are the words of a St. Louis fourth-grader who came up with a fix for her mid-class snack cravings. After watching a back-to-school prank video on YouTube, the 9-year-old from...
“The Only Thing That is Constant is Change.”
The saying is one of about a hundred discovered in remnants of a book written by Greek philosopher Heraclitus around 500 BC. If he thought change was happening quickly then, imagine how surprised he’d...
Follow These Best Practices For Press Releases
The practice of publishing a press release is one as old as the industry itself. Pushing out a press release is a quick and effective way to put out information on a business, venture,...
How Losing Third Party Cookies Will Affect Marketing
Today, privacy is one of the hottest topics that marketers debate over. Consumer data privacy is an important issue, and with the increase in our reliance on technology, keeping our information and behavior private...
