ronn torossian

Clemson’s Trevor Lawrence Cleared to Continue Fundraising

2020-03-29 by Ronn Torossian

Clemson QB Cleared to Continue Fundraising Sometimes, trying to do the right thing can cause a PR challenge. Just ask standout Clemson quarterback Trevor Lawrence. In an effort to be a good community leader and help out victims of the coronavirus, Lawrence initially ran afoul of NCAA regulations when his COVID-19 Family Relief and Support fund came under scrutiny from league officials. Trevor Lawrence and Girlfriend Fundraiser Lawrence and his girlfriend, Marissa Mowry, set up a GoFundMe page intended to directly assist families that had been hurt by the impact of the coronavirus on communities in South Carolina. Almost immediately,... Read More >

“Live” to Virtual Shifting

2020-03-24 by Ronn Torossian
Key insights on how consumers are using smartphones and tablets

The pandemic known as COVID-19 has already disrupted many events, spring expos, conferences and other plans for large gatherings. In addition, more city and state governments are capping the number of people who can gather together so as to minimize exposure to the virus. Consumers like to be personally engaged with a brand, but the ban or cap on large assemblies of folks precludes this for the indefinite future. What are the options in this case? One viable strategy is the virtual event. Organized and done properly, brands can still reach their target audiences with much success. Brands can learn... Read More >

Credit Card or DIP?

2020-03-09 by Ronn Torossian

Credit Card or DIP? Credit card debt continues to rise, according to U.S. personal financial information company NerdWallet, but a recent newcomer is also beginning to make its mark with consumers. That newcomer is digital installment plans or DIP.  CivicScience, a U.S. market research, and intelligence firm revealed that the popularity of interest-free digital payment programs jumped from 24% in the first quarter of 2019 to 30% by the third quarter of last year. The company said its popularity was largely among budget-conscious younger consumers like millennials and Gen Z. What This Means for Retailers Digital payment programs allow consumers... Read More >

Spotting Fake Social Media Influencers

2020-03-02 by Ronn Torossian

Spotting Fake Social Media InfluencersPhoto from The growth of the influencer marketing industry is no accident: the power of word-of-mouth recommendations is a timeless tool and, when used well, influencer marketing can return excellent results for brands. At the same time, however, the success of online marketing has given rise to the dark underbelly of the influencer industry. These days, it is all too easy to buy followers, likes and comments, and the number of “fake influencers” looking to get a piece of the influencer marketing pie is on the rise. While the influencer marketing industry has been valued... Read More >

Public Relations Skills for 2020

2020-02-10 by Ronn Torossian
Public Relations Skills for 2020

Public Relations Skills for 2020 For those already working in the public relations industry, it goes without saying that this is a world of constant flux and change. Though the purpose of public relations will always be to effectively manage a client’s public perception, be they an individual, business, government or organization, the skills required to do this successfully are always evolving.  This is not to say that traditional public relations skills are redundant; on the contrary, a solid foundation and industry experience are more important than ever. Nonetheless, emerging skills are a critical part of evolving as a public... Read More >

Kraft Adopts 9-Year-Old’s Cheese Tube “Innovation”

2019-10-02 by Ronn Torossian

“Cheese is amazing.” These are the words of a St. Louis fourth-grader who came up with a fix for her mid-class snack cravings. After watching a back-to-school prank video on YouTube, the 9-year-old from Missouri decided to fill an empty lip balm tube with pieces of cheese from Aldi’s. "I was just looking on YouTube because I was bored and I found this video and I decided to do it," the girl, whose mother asked that her name not be published, said. "I just took some of my dad’s cheese, sliced it up, and put it in the chapstick container."... Read More >

“The Only Thing That is Constant is Change.”

2019-09-23 by Ronn Torossian

“The Only Thing That is Constant is Change.” The saying is one of about a hundred discovered in remnants of a book written by Greek philosopher Heraclitus around 500 BC. If he thought change was happening quickly then, imagine how surprised he’d be today! The Workforce of Today and the Future One of the biggest changes we’re witnessing this century is the rapidly shifting generational change in our workforce. Millennials (those born between 1981-2000) make up the biggest segment of our workforce today. And come 2020, it’s estimated that Millennials alone will comprise 50% of our country’s entire workforce. What... Read More >

Follow These Best Practices For Press Releases

2019-09-12 by Ronn Torossian

Follow These Best Practices For Press Releases The practice of publishing a press release is one as old as the industry itself. Pushing out a press release is a quick and effective way to put out information on a business, venture, new product, or event. But the downfall of the press release can also be the way public relations professionals and media members regard the sheer volume that inundates members of any industry. What if there was a way to truly make press releases pop and grab attention? Is there any reason why they shouldn’t be appealing to read? Most... Read More >

How Losing Third Party Cookies Will Affect Marketing

2019-09-03 by Ronn Torossian

How Losing Third Party Cookies Will Affect Marketing Today, privacy is one of the hottest topics that marketers debate over. Consumer data privacy is an important issue, and with the increase in our reliance on technology, keeping our information and behavior private has become a top provider for many service providers. With data breaches more likely than ever due to the advances made by the dark web’s hackers and consumers increasingly concerned about handing out their information, brands must be ready to pivot away from the cornerstones that they’ve relied on for years. One such element that is dead or... Read More >

Share Baby Hashtag Calls for the Promotion of Paternity Leave

2019-08-26 by Ronn Torossian

A global network focused on women in the creative industries, SheSays, has now launched a campaign calling on firms to shift their parental leave and pay benefits for working dads. While the British government introduced a shared parental leave and pay policy in 2015, SheSays says most businesses are focusing on advocating the benefits of parental leave only to mothers, meaning that uptake by fathers has been minimal. This is remarkably out of step with the policy itself: the changes mean both parents are able to share up to 50 weeks leave and 37 weeks of pay between them. Running... Read More >

1 3 4 5 6 7 8 9 13