Future SEO Challenges

2021-12-09 by EPR Staff
SEO For Images

Most marketers are familiar with the fact that SEO was  around long before search engines were . However, as the years have passed, so have the best SEO strategies as well as potential obstacles for companies conducting SEO. That’s why the best marketers try to anticipate future SEO challenges, and find ways to navigate those situations better. For everyone trying to find the best way to improve their search engine results page (SERPs) ranking on the most popular search engines, choosing the right SEO strategy should be the top priority. High-Quality Content The main thing that interests all search engines... Read More >

When Companies Should Outsource SEO

2021-12-08 by EPR Staff

While SEO is an important aspect of the growth of a business, it’s a complex and time-consuming effort that requires a lot of patience to generate the desired results. Many business owners tend to see SEO efforts in a similar light to investing, since in both cases their options are to either do it themselves or outsource their efforts. Many business owners see SEO as a difficult thing to do - and it is, at least for people that don’t have the right experience. It requires a lot of knowledge beforehand, and it requires  dedicated effort, which people might not... Read More >

Tips on Ranking Higher In Search Engines

2021-10-04 by EPR Staff
6 Tips to Rank High in Google

Just a few years ago, it was a lot simpler to find businesses on the internet. Searching didn't require any ranking factors, or technical know-how so that people could discover a business in their online searches. However, today, it's a lot more complicated for a business to be discovered on the Internet, partially due to the evolution of Google search algorithms, along with a few other algorithms and factors. Nevertheless, entrepreneurs know that one of the best ways to digitally market a business is through organic search. That means the company should show up as one of the top results... Read More >

Basics of SEO for Online PR

2021-09-18 by EPR Staff

SEO can be an important part of the PR strategy for a brand. The goal of SEO is to enable search engines to match relevant content to user search queries. It also returns the content of a business as high on the results page as possible, preferably on the first page of results. SEO professionals always try to add the latest tweaks that get search engine attention. Additionally, there are some core strategies that help a website and other online content make the most of search engine visibility. The truth that cannot be ignored is that users rarely read beyond... Read More >

Driving Traffic Through SEO

2021-09-01 by EPR Staff

Most marketers already understand that the speed at which different SEO techniques are changing is constantly increasing. This is because Google’s algorithm is getting more powerful and gathering more data every  day. That means it's not only analyzing and understanding websites, but that it's also incredibly effective at keeping thousands of people within its algorithm. However, these types of things are what make it a lot harder for companies that are relying on the organic search traffic from Google as a promotional effort. By making knowledge panels a lot more prominent, disguising ads, and displaying images or videos at the... Read More >

Boosting SEO

2021-05-03 by EPR Staff

For centuries Seo enjoyed a monopoly as a Korean surname. However, when search engine optimization got started somewhere around 1991 with the launch of the world’s first website, SEO took on an entirely new and significant meaning. Since then, marketers have come to treasure SEO as an essential marketing tool. Digital marketing agency Reliablesoft reported that more than 70% of consumers who go online to search are most likely to click on the top five results. Being among the top five suggestions in search engine results pages (SERPS) is essential for brands to be found. In addition to being discovered,... Read More >

Year to Come: Rise In Video, SEO & Authenticity

2020-12-08 by EPR Staff

A lot of talk about what next year will bring for public relations and communications and different experts are sharing different thoughts. []Powerhouse Communications President and PR industry veteran, Kristin Daher says we can expect to see many changes in PR and marketing in 2021, including that brands must be sensitive to consumer concerns or risk alienating important audiences. Daher adds, “Now is the time to step up your media relations strategy by crafting the perfect pitch to land your client on a local or national broadcast show, and that companies should merge internal, external and executive communications- Keep employees,... Read More >

SEO And PR Intersection

2020-10-19 by EPR Staff

One of the most important advantages that a business can have when it comes to public relations is SEO. Because the goal of PR is to provide relevant and valuable information to the people that are looking for that information. Meanwhile, SEO aims to direct all of that information so that it gets in front of the right people. This, essentially, means that SEO and PR are very closely intertwined. However, most of the time, businesses are still looking at SEO from a utilitarian perspective and seeing it only to get more clicks. However, the top CEOs are completely supporting... Read More >

SEO is a Critical Building Block for Any Business

2020-06-09 by EPR Staff

Search engine optimization, or SEO, refers to the process of making a website easy for search engines to find, to analyze, and to categorize. Investing in best SEO practices is an essential element of any brand’s digital marketing strategy: it makes all the difference in helping customers find a specific business among thousands of competitors. Google now processes more than 40,000 search queries every second, translating to more than 3.5 billion searches per day. Thanks to the nature of the global economy, any business in the world can now have an online presence; every single brand must now share the market with... Read More >

An SEO Guide for New Websites

2020-06-02 by EPR Staff

It’s never too late, or too early, for organizations to formulate an effective SEO strategy. With COVID-19 turning the global economy on its head, many businesses are now appreciating the importance of a comprehensive online profile. In many cases, this includes establishing a new website. The list of tasks for creating a new website can often seem overwhelming. From choosing the right layout to putting the final touches on e-commerce functions, SEO planning can easily take a backseat on any website planning. Neglecting SEO is a common, but no less significant, mistake made by many businesses. By contrast, organizations that... Read More >

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