Here are ten Google+ Communities you might want to consider joining. They are listed based on the number of members, and these communities cover a wide area of PR, communication and marketing aspects so that all the PR people on Google+ can find something that meets their interests.
Google’s new mobile-friendly algorithm, which has been dubbed the “Mobilegeddon,” descended upon the web on April 21. The Mobilegeddon demotes sites that are deemed not mobile-friendly in searches performed on mobile devices. Below are some tips to ensure your website is up to Google’s standards for mobile devices. We will also introduce several tools that […]
Search engine optimization and content marketing go hand-in-hand in the modern business landscape. There will be no difference between a search engine crawler and a human visitor within the next five years according to many online marketing experts. You should begin preparing for this eventuality now. Why are search engine optimization and content marketing so connected […]
When most of the SEOs I have spoken to think of a Google algorithm update it is about lost positions, angry clients and disavow files. “One minute you have a happy client who is showing up for all their converting terms and suddenly… BOOM”. Typically this will happen on a Friday at 4.30pm just before […]
Ultimately, SEO is having your website found in the search engines by people interested in your products or services. It’s a very profitable traffic source because most times there is much intent behind each search. As people caught on, they took SEO more seriously and began investing heavily in the channel.
There is a running gag in the SEO industry when it comes to the acronym PR: it means PageRank of course, not Public Relations. In recent years many forgot their PageRank fetish though and started approaching the public and increasing their time investment in relations. As SEO changes fast and PR adapts step by step […]