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Volkswagen diesel fix approved

Volkswagen diesel fix approved

Ever since they got caught trying to scam U.S. emissions inspectors with their diesel vehicles, Volkswagen has been fighting two parallel battles. One group was working to repair the massive public relations damage done to the brand. The other was working feverishly to come up with a cost-effective “fix” for the mechanical issue that triggered […]

Tourism Council Seeks Digital Advertising Help

Tourism Council Seeks Digital Advertising Help

The Anderson County Tourism Council in Tennessee started a promotional campaign called Adventure Anderson in March 2016.  This campaign promoted Anderson County’s adventures including water, mountain and historical adventures, through digital advertisements, social media, purchased and organic content and enhancements to the website. The first step was using a “spokesperson” who experienced different adventures in […]

Health Agency Seeks Marketing Firm

Health Agency Seeks Marketing Firm

The Macon-Bibb County Health Department (MBCHD) is seeking a marketing firm. The success of MBCHD’s new Teen Center Health Centers is contingent on local adolescents utilizing the services. They seek an agency to market the Teen Centers to local high school students, particularly in the African American community.

Women and PR – A Perfect Combination

Women in PR

In 2014, women made up 63% of the specialists in PR from what the Bureau of Labor Statistics reported. 59% of PR management professionals are women, and those statistics may be low according to other reporting agencies, which say that the overall percentage of women in PR jobs could be as high as 85%. Add […]

Net-connected devices have this to deal with

Net-connected devices have this to deal with

The internet is a wonderful invention. A way to connect pretty much everyone with most of the information that exists. Want to know the latest on Brexit or climate change or international oil markets? Find it online. Want to know why this war or that famine started and what life was like then? Find it […]