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The Necessity of Sports PR So Athletes Can Soar

The Necessity of Sports PR So Athletes Can Soar

The career of a professional athlete may not last long on their field of play, but even after retirement, they can still continue to use their brand that was built while playing. That’s what endorsements and branding deals  can do for a retired pro athlete. But making substantial deals isn’t just about how well an […]

Media Training Matters

Media Training Matters

A business owner or manager may wonder if it’s necessary to understand how the media functions and whether it will somehow interact with their business’s activities. Media training is meant to help anyone in the company who might encounter the media, like the CEO, founders, board of directors, or public relations staff. The website themuse.com […]

Breaking Records and Marketing Sports

Breaking Records and Marketing Sports

Everybody loves a hero’s journey and, in effect, that’s what breaking records in sports represents, no matter what the record is. It might be attendance records for home games during a season; it might be what the Warriors recently experienced with them winning 25 road games over two seasons before losing hitting their fifth loss […]

South African Insurance Company Issues Publicity RFP

South African Insurance Company Issues Publicity RFP

Sasria SOC Ltd (Sasria) is a short-term insurance company specializing in providing cover resulting from loss due to political and non-political acts (such as terrorism, riots, strikes and public disorder). Sasria has been in existence since 1979, and up to now it’s business model as well as the company’s unchallenged position has ensured that Sasria […]

Has Amazon met its match?

Amazon continues to chase delivery dreams

There was a time when Amazon.com was a punchline. An ONLINE place to buy books? Seriously? There are libraries and bookstores all over the place. Why would ANYONE want to start an online bookstore? That was the conventional wisdom. Which, of course, Amazon founder Jeff Bezos laughed off on his way to rewriting history and […]

Washington Community Issues Marketing RFP

Washington Community Issues Marketing RFP

Lewis County Community Trails has issued a marketing RFP. Ride the Willapa (formerly Willapa Hills Trail Fat Tire Ride & Festival) is an annual overnight, family friendly bicycle ride. The second annual event is planned for June 24- 25, 2017 and takes place on the Willapa Hills Trail. Ride the Willapa includes a community festival […]

Institute of Singapore Chartered Accountants Issues Event Management RFP

Institute of Singapore Chartered Accountants

The Institute of Singapore Chartered Accountants (ISCA) is the national accountancy body of Singapore and seeks an event management company. ISCA’s vision is to be a globally recognised professional accountancy body, bringing value to members, the profession and wider community. There are over 30,000 ISCA members making their stride in businesses across industries in Singapore […]