Juicero Feeling the PR Crisis Squeeze

Juicero Feeling the PR Crisis Squeeze

We live in a time when combining technology with health can be a great seller, both in the market and on the market. Foods and tech together can draw people in, and when you combine the tech, the healthy food, and an ongoing need to purchase that healthy food package, then you should be firing […]

PR Crisis Management – What’s the Plan?

PR Crisis Management – What’s the Plan?

Crises don’t happen only in the world of big business, and a crisis that makes a connection to consumers can devastate a small business just as quickly as a large business, and maybe to a greater extent since small businesses may not have the resources to get the help they need in those times. That […]

Ad Agency RFP Issued For The Woodlands Convention and Visitors Bureau in Texas

Ad Agency RFP Issued For The Woodlands Convention and Visitors Bureau in Texas

The Woodlands Convention and Visitors Bureau in Texas is seeking an advertising Agency for Bureau’s Destination Marketing Campaign. The Destination Marketing plan positions The Woodlands as a destination for family vacations, weekend getaways and corporate and business meetings by leveraging The Woodlands’ appeal, including over 11 million square feet of shopping, dining, hospitality, and entertainment, […]

Texas Issues Tourism Marketing RFP

Texas Issues Tourism Marketing RFP

State of Texas, Office of the Governor has issued an RFP for a tourism marketing agency. They seek a single, Full-Service Agency to provide services to strengthen branding strategies and opportunities, produce innovative advertising ideas, design campaigns, and develop and implement competitive planning and purchasing of print, radio, television, digital and other media. The advertising […]

YouTube Continues to Struggle with Advertising Issues

YouTube Continues to Struggle with Advertising Issues

YouTube advertising has been a major benefit to Tubers who have made a career out of posting videos to the platform. And YouTube content has come to define entertainment for a generation. So many of the cultural touchstones for the Millennial generation have come from shared viewing on YouTube. But there’s a dark side to […]

Jay Cutler Retires to Join Fox

Jay Cutler Retires to Join Fox

Quarterback Jay Cutler’s tumultuous time with the Chicago Bears is at an end. While Cutler showed signs of brilliance from time to time, critics blasted his “inconsistency” and failure to really get and keep the Bears in the playoff hunt year after year. Others come to Cutler’s defense, saying the Bears never really committed to […]

Health Canada Issues Advertising RFP

Health Canada Issues Advertising RFP

Health Canada (HC) is seeking a lead advertising creative agency to provide a full range of creative development and advertising-related services for various HC social marketing campaigns and be accountable for the overall advertising campaign strategy and development.

UCI Paul Merage School of Business, MBA Seeks Marketing Agency

UCI Paul Merage School of Business, MBA Seeks Marketing Agency

The Regents of the University of California has issued an RFP seeking Marketing Services for UCI Paul Merage School of Business, MBA Programs. Founded as the state’s first and only land grant institution in 1868, the University of California is a system of 10 campuses with approximately 180,000 undergraduate and graduate students. The official research […]