Consumer PR

COBINHOOD ICO – Cryptocurrency Coming Out of the Dark

COBINHOOD ICO

COBINHOOD ICO reached 25% of its goal within 12 hours of PR / Digital influencer engagement. According to their website, it “is the world’s first “ZERO Trading Fees” cryptocurrency exchange with the vision to achieve ultimate trading experience for traders around the globe, building a cryptocurrency service platform for the blockchain era. Traders will enjoy zero […]

5WPR HIRED BY BEVERAGE COMPANY

5WPR HIRED BY BEVERAGE COMPANY

5WPR continues its success as a leading food and beverage PR company, as they have been hired by Brooklyn, New York based BCGA Concept Corp., manufacturers of Bruce Cost Ginger Ale and Brooklyn Organics. 5WPR will be responsible for the execution of a comprehensive public relations program designed to increase consumer awareness for the Brooklyn-based […]

This Bud’s Not for Boston

This Bud’s not for Boston

Even after the Supreme Court essentially legalized gay marriage nationwide, gay rights remains a hot button and contentious political issue. Some companies, like Starbucks and Chick Fil A, have come out strongly on one side or the other of the issue. Others have been a bit more circumspect, donating to this cause or that one, […]

Better Building of Travel and Hospitality Brands

Better Building of Travel and Hospitality Brands

Most people love the idea of travel and adventure. They may not always make it out the door themselves, but the idea is fun, thrilling, sometimes even a bit scary in a good kind of way. Travel is probably more affordable now than at most any other time in the past too. So Millennials and […]

The Future of Processed Foods

The Future of Processed Foods

Processed foods globally should see a year-over-year growth of about 1.6% moving from the 2016 value of $4.6 trillion to $4.675 trillion in 2017. Though from one type of food to another growth patterns can differ widely. We all know that food can be about a lot more than sustaining the body; for many it’s […]

Coffee prices set to rise

Coffee prices set to rise

If you get your coffee at the store rather than through the drive-thru, the price of a cup may have just gone up. Smucker, the company which owns popular brands such as Folgers, Café Bustelo and owns the rights to sell Dunkin’ Donuts branded coffee in grocery stores recently announced plans to raise prices across […]

Makeup Companies Using Men to Market Products

Makeup Companies Using Men to Market Products

In 2016 Maybelline and CoverGirl both made a leap by announcing male models as spokesmen for their makeup brands via social media. A first. They say putting on makeup isn’t gender specific. Men wearing makeup isn’t really new, but it’s still not seen as common. David Bowie, Alice Cooper, Boy George, and others have worn makeup […]

PR News From Portland, Edelman, Compass, Weber Shandwick, and KFC

portland communications logo

Portland Communications Picks Up Henry Cook as Associate Director Henry Cook, former SpAd and Vote Leave adviser (Brexit) for Michael Gove, has been named as the new associate director for UK PR firm Portland Communications. Cook will be working with Victoria Dean’s unit giving businesses advice relating to the Leave vote opportunities available. The addition […]