MMPRC, the national tourism office of Maldives is seeking a PR firm for the Australia region. MMPRC is responsible for carrying out promotional activities to become the most preferred island destination of the world under the slogan of Maldives . . . the sunny side of life; whilst adhering to its mission to promote quality and sustainable growth in the local tourism industry to deliver long term economic, social and cultural benefits to the country.
Tourism has been described as the driving force of the Maldives economy. If both its direct and indirect impacts are combined, it is responsible for a high percentage of the country’s GDP. The volume of international visitor’s arrival has risen from 42,000 in 1980 to over 1.2 Million in 2015, which is a huge increase.
Goal & Objective
The services required include the development implementation of public relations campaigns to position Maldives as preferred tourist destination; to monitor and report the developments to the outbound market from these destinations; to report the developments in the tourism related regulations and to update MMPRC on promotional campaigns and other activities of potential competitors.
Scope of Work
Monthly market report, Coordinate and execute 1-2 familiarisation trip(s) (media / bloggers / travel trade), Production & distribution of bi-monthly Newsletter distributed to media and tourism sector including major tour operators, media monitoring, Actively seek out opportunities in the market for promoting Maldives, media relations, marketing campaigns, and an annual media event. The chosen firm will also be tasked with promoting the Maldives in all social media platforms.
General crisis management should ideally be within the current scope and retainer. Nonetheless, the implementation of plan and extensive media monitoring work & reporting, communication with stakeholders, press formulation and distribution, etc can be invoiced separately with prior written approval from MMPRC.
Proposal due on June 29th, 2016 via email to:
Maldives Marketing & PR Corporation
Velaanaage 4thFl, Ameer Ahmed Magu
Male’ 20096, Maldives