Yet another website for the simple-minded – for those who, in the absence of something better to do with their own lives have decided to mock their contemporaries. A sad example of a world gone ‘stupid’ – that’s what People of Walmart (peopleofwalmart.com) is and stands for in my view. The site portrays not the misery of those whose lives are exposed without license as intended, but the stupidity and ignorance of its creators. Publishing defamatory content under the premise that doing so is “free speech” is plain wrong. Mocking people who don’t know how to dress is not a proof of better education or higher IQ. But unfortunately stupidity sells and the masses are always attracted to hubs of social-trash like “People of Walmart.” You will not see the trash in the pictures published on the site, no. The trash is in the comments, and behind the scenes…
The name of the site will fool you: People of Walmart is not about Walmart’s employees or owners. Unfortunately the site pokes fun at the poor and the ugly, people who obviously cannot afford to go shopping somewhere else. Some of these people have no sense of fashion whatsoever – maybe they cannot afford better clothes, maybe they don’t know how to dress for certain occasions. Lack of education and common sense are the reasons why they appear in public wearing the wrong clothes, with a bad hairdo… Lack of respect and empathy is why People of Walmart was born. Let me get this clear: what makes it all right to publish on the Internet pictures of people you know nothing about?
“We are trying to have some fun here and there is a difference between someone who is mentally challenged and a person who has a fu Manchu and is still rocking MC Hammer pants.” – states the About page of the site.
There are different types of “mental” challenges in my opinion – and someone who creates a site that will definitely hurt many peoples’ feelings is no better than “a person who has a fu Manchu and is still rocking MC Hammer pants.”
The identity of those who created “People of Walmart” remains relatively anonymous. I guess it is easy to create something designed to offend and slander hiding behind the right to free speech and anonymity. These guys have somehow got the strange idea that their lives are worthier than those of the “people of Walmart” they ridicule so much. I say they are cowards who will eventually end up like Rosemary Port.
For creating a site that does nothing useful for society, for hiding like cowardly teens behind a wall of “privacy”, for misunderstanding what free speech means and for being even more pitiful than those who they try to ridicule, the creators of “People of Walmart” get a well-deserved PR Goofy Award.
And even while this stupidity sells, PR agencies are working with Walmart. Among the many agencies on Walmart’s roster: Golin Harris, Porter Novelli, Cohn & Wolfe, Mercury Public Affairs, Edelman, and Dentsu Communications. Surely, there’s even more.