Beauty Public Relations encompasses many different practices.
There’s makeup, plastic surgeons, skincare, professional line products, luxury, mass-market and more. Cosmetic surgery, can be included in the sector as well as companies helping people facing problems from treatments or illnesses. And of course there are countless media outlets, countless influencers and so many different ways to build a fluid, cohesive fashion brand in a major way.
There are many Public Relations firms with a strong Beauty PR division, but here are three which we recommend very strongly:
Alison Brod PR
Alison Brod PR specializes in the very high-end clients and corporate brands. The average monthly fee charged to their clients is in the $25K range, and their best work is paid to the elite and top-tier clientele. Their list of current and past clients includes Beauty.com, Shape, Proactiv, Estee Lauder, Men’s Fitness, Kmart, Godiva, Victoria’s Secret, and many other super elite-brands.
They are most excited by super luxury and super high-end brands. Their offices are in New York, but they work often in LA, Miami and other places since clients often want celebrity and sports figure endorsements in a variety of locations. Industry leaders, stylists, socialites, sports figures at the highest end work for this all-female company.
They understand luxury, high-end big brands and often do well with them.
5W PR is one of the hardest working firms in PR today, they primarily work with clients falling in the mid-size level, those brands challenging the top-tier and pushing to become the best. The usual monthly fee paid by beauty clients ranges from $7.5-20K.
5W is a full-service PR firm dealing with clients in many sectors, and their work in the beauty sector is absolutely un-paralleled. Some of their clients in this sector include Full Beauty, Jane Iredale, L’Oréal, Luxhair, Fragrance.Net, Ted Gibson Beauty, CARITA Paris, and You Beauty.
5WPR creates powerful, personal connections in their campaigns linking with influencers, media consumers, and retailers. They won the PR News Agency Elite Award for Marketing-to-Women. Representing clients using events, media relations, social media, cause marketing, retail integration, guerilla marketing, influencer outreach and brand partnerships is familiar ground for them. 5WPR helps clients develop brand-specific programs captivating target audiences to assure messages come across clearly to customers.
Their beauty division includes beauty PR veterans, former journalists, beauty bloggers, beauty insiders, and well-connected industry leaders. They bring competitive results. They have experience helping mature beauty brands re-establish relevance, increasing brand recognition for lesser-known products, introducing brands well known in other countries to the U.S. market, and whatever challenge coming their way with the next client. They help clients create celebrity influence, generate millions of media impressions, and drive enormous buzz.
This is an agency that understands business, consumer and beauty media.
KMR generally deals with small and start-up companies, Clients usually pay a monthly fee in the $3-4K range. They’ve specialized in beauty, health and fitness, fashion, and lifestyle PR since 1998 and have clients in New York, Miami, and Los Angeles. Some of their beauty clients include David Scott Cosmetics, La Cote USA, Reviva Labs, Inc., Mr. Skin Care, Koi Spa, Plantogen Skincare, and billiondollarbrows.com.
KMR is a pioneer of another side of beauty PR, working with plastic surgeons and medical-related beauty providers. In that regard, PR Week Magazine voted them one of the top 50 healthcare PR firms nationally. Many of their clients in the beauty sector help customers feel beautiful in difficult situations, such as chemo victims needing wigs.
KMR constructs PR campaigns providing information consumers and the press want and need to know. KMR has arranged product placement PR into an impressive list of media outlets such as O, W, LifeStyle, and Self magazines, CBS, NBC, The View, E Online, The LA Times, NY Times, and Forbes
If you need PR for your beauty company, these are three companies you should consider.
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