23 Search results

For the term "comscore".
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What are the Top Categories on Pinterest?

With all the new social media networks or tools inviting brands to promote themselves, each promising spectacular results with little effort, it is getting harder and harder to choose the right communication channels with the best ROI for brands. Knowing which types of products perform better on which networks could help marketers, and those interested in joining or already present on image sharing network Pinterest should know that jewellery/luxury goods/accessories (22.8%),

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Consumers Shifting to Shopping on Thanksgiving Day

Shopping habits change, slowly but surely. If Thanksgiving was a day dedicated to family, food and football, now it is a day filled with all that plus an healthy dose of shopping, and a new survey among retailers shows that people will have enough shops open to enjoy it. Moreover, online sales during Thanksgiving could surpass those from Black Friday, Chad White, research director at Responsys predicts.

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Ads and Content on Facebook Lead to Spike in Sales

People that are exposed to paid content and ads on Facebook are more likely to buy products from the brand doing the advertising, according to a new study released today. ComScore’s “The Power of Like 2” research report goes to show that social media advertising is useful in achieving marketing objectives like reach, brand resonance, and ultimately sales.

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Social Media Trends & More Trends

The global cultural phenomenon of the year, social networking will continue to grow in 2012, with smarphones and mobile technologies facilitating this growth. The future of advertising is social as well. Consider the trend for your 2012 marketing strategies.

using video for your brand everything-pr 0

How to Market Your Business with Video

Online video marketing engages the average consumer and enthralls the savvy marketer. It is one of the fastest growing marketing methods in the world and shows no signs of slowing anytime soon.

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