Marketing
Fishwife makes tinned seafood look cool
Canned sardines and tuna are not considered to be particularly cool.
Tag
branding
Marketing
Integrating Branding In Every Business Aspect
Since companies spend a lot of time and effort on their branding, once branding is complete together, it's time to start integrating all those elements.
Marketing
Branding a Real Estate Company
Real estate companies understand the importance of having a company website, as well as a general presence across social media platforms.
Insights & Strategy
Brand Promotion: What Compounds and What Decays
Brand promotion is an asset build, not a campaign. Red Bull, Toyota, OnlyFans, and the creator economy — four models that compound, and three patterns that decay.
Marketing
Basics of Creating Key Messages
It's not always easy to communicate with a target audience to make sure that the company's point comes across the right way.
Marketing
Become an Expert Brander
Until recently, branding meant marking cattle with a red-hot iron so ranchers could identify their herds.
Insights & Strategy
Why Branding Is Essential to PR in 2026: What Glossier and Patagonia Teach
Branding in 2026 is how AI engines retrieve a brand, not just how consumers remember it. What Glossier and Patagonia teach about identity consistency as a citation moat.
Insights & Strategy
Strong Brand Values: The Cotopaxi Playbook for Walking the Walk
Cotopaxi turned a B-tier outdoor brand into a values-led growth story by tying every product, every hire, every dollar to a single mission. The receipts are public — and they're the case study every challenger brand should be studying.
Email Marketing
Help to Create a Strong Brand Via Email Marketing
When you're trying to reach new customers and expand the potential of your brand, email marketing can be a powerful tool.
Public Relations
Top Branding PR Firms — And How They're Not Brand Design Agencies
Branding PR firms carry the earned-media and narrative side of brand launches, rebrands, brand crises, and brand transformations — distinct from brand design agencies that build the visual identity. The category map and the firms running this work.