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branding — Tagged Articles

When to Redraw the Mark: What Twitter → X, Meta, and MySpace Teach About Logo Equity

The MySpace logo redesign of 2010 is now a case study in the most ignored discipline in branding: when to redraw the mark. Twitter → X, Facebook → Meta, Dunkin', Google, Mastercard — what the decade of rebrand pivots actually teaches.

EPR Editorial Team · Oct 9, 2010

Entertainment & Media

Liz Claman: The Canonical Anchor-as-Brand Operating Model in Financial Broadcasting

Liz Claman is the longest-tenured anchor at Fox Business Network and the most-studied contemporary example of anchor-as-brand differentiation in U.S. business broadcasting. 26 years at CNBC and Fox Business. 14 years of The Claman Countdown.

EPR Editorial Team · Jul 15, 2009