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Healthcare and insurance companies wanting to engage Baby Boomers need to let go of traditional ways communicating to this generation. We need to recognize that our traditional perception of their priorities does not align...
Being a marketing manager is a challenging role with a lot of responsibility. A large part of the company’s success or failure is linked with the performance of the marketing team. A successful marketing...
4 Things to Ask your Influencer Marketing Agency You want to create some media buzz for your company and build brand exposure so you decide to engage in influencer marketing. You decide to engage...
Being a good leader means making the right decisions, managing your employees effectively and solving complex problems. However, if you want to be a GREAT leader, you need to add one more thing to...
If you ever step inside a public relations firm, chances are most of the employees are women. While there are still plenty of men in the industry, for the most part, it’s a female-dominated...
There are plenty of articles out there talking about the kind of traits a leader needs to thrive in a business setting, but few that discuss the characteristics leaders should be looking for in...
International business can get very political, and successful executives understand how to leverage PR panache in a way that effectively communicates their message while creating buy-in, or at least a better bargaining position. However,...
Thought leadership is one of the most significant buzzwords to hit the marketing industry for some time now. However, while many people know about thought leadership – few business owners understand what it means...
Being a great leader is harder than it seems. People assume that all they need is the right opportunity to show off their skills as a leader, and they’ll be on their way to...
CNB is seeking an agency that has the capabilities to evaluate the current marketing strategy for its tourism department, Cherokee Nation Cultural Tourism (CNCT); including marketing mix, brand use/positioning, media-purchase strategy, digital tools...
