Marketing
8 Common Traits of Successful Chief Marketing Officers
Being a Chief Marketing Officer is one thing but being a successful Chief Marketing Officer is another thing.
Tag
business
Crisis Communications
UK Supermarket Chain Forced to Rework Its Christmas Advertising Campaign
Iceland's marketing director, Neil Hayes, is now working on Plan B for the holiday season.
Insights & Strategy
Marketing Healthcare Services to Baby Boomers
Healthcare and insurance companies wanting to engage Baby Boomers need to let go of traditional ways communicating to this generation.
Insights & Strategy
What makes a good marketing manager?
Being a marketing manager is a challenging role with a lot of responsibility.
Insights & Strategy
Four tips on transforming employees into leaders
Being a good leader means making the right decisions, managing your employees effectively and solving complex problems.
Insights & Strategy
3 Things Leaders Need To Promote
Usually, the way a leader behaves dictates how the rest of the team will perform.
Crisis Communications
Facebook PR Hire Has a Tough Challenge Ahead
However, buy-in is just one aspect of the challenge facing the new Facebook head of global affairs and communications, Nick Clegg.
Insights & Strategy
Want to Be a Better Business Leader? Do These 5 Things
Being a great leader is harder than it seems.
PR News
Dunkin's Rebrand at Eight Years: From Donuts Dropped to Beverages First
September 25, 2018: Dunkin' Donuts dropped "Donuts" from the name. December 2020: Inspire Brands acquired the company for $11.3B. Eight years later, the rebrand is the canonical brand-architecture compression case — and the canonical TikTok-era QSR case via the Charli D'Amelio partnership. The 2026 state of Dunkin'.