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Wine marketing and promotion can differ depending on the location where it is being sold. Inside restaurants, wine promotion can be very different from outside of restaurants. The sale of wine on premise vs. off premise has...
A buyer persona is a fictional personality that is drawn up to represent a company’s ideal customer according to data, research, and insights. It’s a crucial tool for businesses as it helps them understand...
A buyer persona is a fictional representation of a company’s ideal customer. It is based on real data and research about the customer segments a business serves. Understanding buyer personas helps companies to create...
Predicting consumer behavior has slowly developed into its own separate industry. This means that gone are the days when companies would blindly gauge the interests of the masses and market to them accordingly. These...
