Simple Differences Between Sales and Marketing
Many people tend to think there are practically no differences between the fields of sales and marketing. However, that couldn’t be further from the truth. When it comes to marketing, the goal is to...
Tagged: marketing
Hype of the Influencer Industry
The growth of the influencer industry has been nothing short of meteoric: having only hit its stride in the last few years, influencer marketing is set to become a $15 billion business by 2022....
Try These Hacks to Grow Email Marketing Lists
Growing an email marketing list can be a challenge for a business that’s just starting out or that’s only just beginning to integrate email into its marketing strategy. And for smaller businesses, it can...
How Digital Marketing’s Growth Will Expand Amazon’s Dominance
Looking at the trends, it’s crystal clear that digital marketing is showing a strong, long-term growth line. According to multiple reports, digital marketing spending will eclipse $146 billion over the next three years. While...
How to Spot a Sub-Standard Digital Marketer
What makes a good digital marketer? It’s a question a lot of businesses are asking themselves, especially if they are signing pricey invoices for outsourced digital marketing help. The world of digital marketing is...
The Potential of Podcasts for PR
In the past couple of years, podcasts have started rivaling traditional media, like radio and TV, especially in public relations. Back in the day, if a story wasn’t in the newspapers or presented on...
5WPR CONSUMER MARKETING SURVEY
Predicting consumer behavior has slowly developed into its own separate industry. This means that gone are the days when companies would blindly gauge the interests of the masses and market to them accordingly. These...
P&G Commits to Marketing Cuts
Procter & Gamble’s chief brand officer Marc Pritchard says the firm will continue to drive efficiencies across a number of operations, including its advertising and marketing supply chain, production costs and other media spending....
Goodwill’s New Campaign is a Thanksgiving Treat
A new campaign from Goodwill and the Ad Council is equal parts humorous and heartwarming, and it’s come just in time to coincide with the usual Thanksgiving advertising deluge. The Bring Good Home PSA...
Digital Marketing: Ins & Outs
The world of marketing has changed – digital media is part and parcel of any marketing agency. What Is a Digital Marketing Agency? Digital marketing defines many ways to promote brands. It can be...
