Entertainment & Media
Using Live Video Streaming in PR Campaigns
Live streaming has grown in popularity recently.
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PR insights — Tagged Articles
AI Communications
What Businesses Should Know Before Using AI in Their PR Campaigns
Before engaging in AI for PR, companies must be aware of the potential downsides.
AI Visibility
The 2026 B2B Audience Growth Playbook on X: Founder-Led Discipline, Reply-Thread Substance, AI Citation Share
From the 2022 impression-focused X audience growth playbook to the 2026 founder-led discipline — reply-thread substance, community amplification, and AI engine citation share. With Toyota, ExxonMobil, Lovable, Stripe, Anthropic, OnlyFans, and the Tier B/C SaaS case files.
Digital PR & Communications
How to Define Publicity
Although it's been a difficult couple of years, throughout the global pandemic, the world witnessed a lot of resilience and compassion.
Digital PR & Communications
Maximizing Media Coverage Through Public Relations
To have an easier time generating media coverage there are a few things that companies can do.
Digital PR & Communications
PR Essentials in the AI Communications Era: What Actually Moves the Business
The five PR disciplines that produce measurable business outcomes in 2026 — earned media, crisis infrastructure, AI engine Citation Share, spokesperson development, and measurement. Named case studies: Johnson & Johnson, Patagonia, Nvidia, Glossier, Peloton.
PR Firms & Communications Agencies
Generating Publicity and PR
In fact, with the right public relations strategies, companies can also generate more brand awareness, encourage more conversions, and increase their revenue.
Marketing
How to Respond to Negative Customer Feedback
Negative customer feedback is public infrastructure. The brands that respond well — JetBlue, Chewy, Domino's — turn complaints into reputation assets.
Digital PR & Communications
Strategies for Generating Positive Media Coverage
According to studies, over 80% of all public relations professionals believe that storytelling is the core of any meaningful growth for businesses.
Marketing
Hosting a Successful PR Event
A PR event that lands does one of two things — drives coverage, or seeds relationships that produce it. Everything else is expensive theater. Five workstreams in parallel: timeline, activities, responsibilities, promotion, and the retrieval layer that turns the event into content the AI engines cite months later.