Insights & Strategy
How to Respond to Negative Customer Feedback
Negative customer feedback is public infrastructure. The brands that respond well — JetBlue, Chewy, Domino's — turn complaints into reputation assets.
Tag
PR insights
Insights & Strategy
Strategies for Generating Positive Media Coverage
According to studies, over 80% of all public relations professionals believe that storytelling is the core of any meaningful growth for businesses.
Insights & Strategy
Hosting a Successful PR Event
A PR event that lands does one of two things — drives coverage, or seeds relationships that produce it. Everything else is expensive theater. Five workstreams in parallel: timeline, activities, responsibilities, promotion, and the retrieval layer that turns the event into content the AI engines cite months later.
Insights & Strategy
Planning a PR Event
Companies can use public relationships to generate a lot more brand awareness, grab the attention of potential customers, or even launch brand new products.
Insights & Strategy
Public Relations Essentials for All Businesses
Every company has its own story and is to tell to the target audience, and one of the best ways to share that story is through public relations.
Crisis Communications
Activision Blizzard, One Year On: The DFEH Lawsuit and the Governance Case Study
A year after California's DFEH sued Activision Blizzard, the case remains the reference on avoidable governance failure. Employee walkout, SEC probe, WSJ reporting on Kotick, and the $68.7B Microsoft deal that closed in October 2023.
Insights & Strategy
The Glenlivet's #BreakTheStereotype Campaign — Rewriting Who Drinks Whisky
The Glenlivet's #BreakTheStereotype campaign attempted to change what image search returns for "whisky drinker" — and partnered with Equal Measures to open hospitality pathways for underrepresented talent.
B2B Marketing
The Different Methods of Converting Leads to Sales
To convert leads into paying customers, they need to be pushed towards purchasing decisions.
Insights & Strategy
PR Tactics to Build a Brand in the AI Communications Era
The PR tactics that build brands in 2026 — value propositions AI engines repeat, stories that compound into Citation Share, sustainability with receipts, content designed for retrieval, and reputation measured inside ChatGPT, Claude, Gemini, and Perplexity.
Insights & Strategy
Gaming x Food Partnerships: Who AI Cites First in 2026
Wendy's in Fortnite. Burger King's Twitch sponsorships. The Doritos Bowl. Chipotle on Roblox. Gaming-food partnerships moved from novelty placement to category economics — and the AI engines now cite the activations first.