Creating a Compelling User Experience
Walk into Nike’s latest concept store in West Los Angeles, and you will have entered a whole new universe where the digital and physical collide. With 4,557 square feet of retail space, the store...
Tagged: insights
Emerging Trends in Modern Public Relations
Public Relations has evolved into something that might be unrecognizable from its origins. What started out banners, clever marketing advertising and television, has transformed into something much more complex and dynamic. Keeping up with...
How To Promote A New Press Release
While press releases might not be the most exciting or novel form of marketing available today, they’re still one of the most effective. Used correctly, a press release can build a company’s credibility, develop...
Four tips on transforming employees into leaders
Being a good leader means making the right decisions, managing your employees effectively and solving complex problems. However, if you want to be a GREAT leader, you need to add one more thing to...
How can we create more opportunities for women to be PR leaders?
If you ever step inside a public relations firm, chances are most of the employees are women. While there are still plenty of men in the industry, for the most part, it’s a female-dominated...
3 Things Leaders Need To Promote
There are plenty of articles out there talking about the kind of traits a leader needs to thrive in a business setting, but few that discuss the characteristics leaders should be looking for in...
Facebook PR Hire Has a Tough Challenge Ahead
International business can get very political, and successful executives understand how to leverage PR panache in a way that effectively communicates their message while creating buy-in, or at least a better bargaining position. However,...
Adding Thought Leadership To Your Marketing Strategy
Thought leadership is one of the most significant buzzwords to hit the marketing industry for some time now. However, while many people know about thought leadership – few business owners understand what it means...
3 Things Leaders Need to Promote in Their Teams
There are plenty of articles out there talking about the kind of traits a leader needs to thrive in a business setting, but few that discuss the characteristics leaders should be looking for in...
International Day of Girls: A Marketing Perspective
There’s no better day to reflect on the triumphs of women generally, and more specifically in the marketing community, than the International Day of Girls. In 2012, the UN declared October 11 as the...
