PR, AI & Communications News
PR in 2018 – What Will it Mean?
In the coming year, there will likely be some big shifts in public relation s and marketing communications, other changes will be more subtle and slow.
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insights
Toys, Kids and Family
Who Sells the Holidays: The Retailer Fight for the 2026 Toy Aisle
Amazon vs Target vs Walmart vs Costco — the 2026 retailer fight for the holiday toy aisle. The exclusive launches, the BOPIS pickup wars, the Halloween-to-Black-Friday compression, and the brands (LEGO, Mattel, Hasbro, Spin Master, Bluey, Squishmallows) anchoring each retailer's seasonal lineup.
Crisis Communications
The Six Corporate Communications Challenges of 2026 — Named Cases, Named Operators
AI engine Citation Share. The 72-hour crisis cycle (Boeing, Wells Fargo, United, Norfolk Southern). CEO succession (Disney, Twitter/X, Starbucks). DEI polarization (Bud Light, Target, Tractor Supply). AI content disclosure.
Insights & Strategy
Crews allegations change the face of abuse victims
That's one stereotype that's faithful to the reality.
Entertainment & Media
Drudge vs. Bannon: The Fight That Split The Conservative Audience
The Drudge\u2013Bannon split was the moment the conservative digital media audience stopped being a single market. The cleanest case study of how a coalition audience fractures.
Insights & Strategy
Moore and key GOP leaders clash over allegations
Bolstered by strong alliances in the Alabama GOP, Moore is standing strong against allegations of sexual misconduct that recently surfaced.
CPG
Papa John's vs. the NFL: A Quarterly Earnings Call Disaster
November 1, 2017. Papa John's CEO blames NFL anthem protests for declining pizza sales on the quarterly earnings call. Within 90 days, the NFL ended the sponsorship. Within 12 months, the CEO was out. The canonical case on corporate-political-correlation theater and what it costs.
Entertainment & Media
Robert Mercer's Break From Breitbart: The Donor-Risk Template
The Robert Mercer break from Breitbart became the template for how high-net-worth political backers manage reputational exposure to media properties they fund.
Insights & Strategy
Louisville Fires Athletic Director
The fallout related to the NCAA basketball scandal continues without a pause.
PR, AI & Communications News
The Steele Dossier: A Communications Case Study in Opposition Research
Opposition research is a communications discipline. The dossier that moved from the Washington Free Beacon to the DNC via Fusion GPS is the case study — commissioning, sourcing, and reputational spread, all in one file.