Virtual World Marketing: Good for Brands?
Facebook apps are often created to go along with major movie releases, but Avatar is looking to take the cake with virtual worlds being created by Multiverse for McDonald’s and Coca Cola. That’s some...
Tagged: strategy
Is Email Still a Good Way to Communicate with Your PR Clients
Is email communication being replaced by communication through the social media platforms. Read this thought-provoking piece and then weigh in with your own opinion.
The Coming Backlash of Facebook Privacy
Our lifestyles are quite public in this day and age. We post photos from the most mundane activities on Facebook, sharing photos from our mobile phones without a second thought. We write blog posts,...
Coca Cola PR: Coke Zero Finds Your Twin on Facebook
Coca Cola generally does a good job with its marketing, though some campaigns have been hit or miss. With the new bottle design having already taken over stores across the nation, it’s time to...
Social Media PR: Facebook Proves its Place
Facebook is huge. It’s taken over so much of our lives in the past few years, that we’ve readily accepted it as the hub of most our social, online activity. It’s unavoidable, in the...
Is There a Good Side to Facebook’s New Privacy Settings?
Facebook’s new privacy polity roll out makes user profile data public by default, and that was more than many expected. Having been first announced back in July, the changes Facebook began rolling out last...
Job Market Could Fuel Twitter App Growth
It may not be the biggest trend, but more and more companies are turning to Twitter in order to find new employees for hire. Asking them to tweet instead of submit a resume, the...
Food PR: McDonald’s Wraps Up Big Mac
McDonald’s just unwrapped the new Big Mac Snack Wrap in Chicago, with plans to campaign nationwide. Will fast food restaurants end up damaging their own brands with bad ideas? The Big Mac is as much a symbol of the chain as the golden arches, don’t mess with it.
Prominence Marketing Group Hired by Joy Lorraine Cosmetics
Prominence Marketing Group has been selected at the agency of record for Joy Lorraine Cosmetics, an ethnic makeup company. The marketing group will be handling the PR and social media aspects of promotion for their client.
Social Media Becoming TV’s Marketing Haven
The marketing promise of social networking is still part of a larger experiment, but many brands are ready, willing an able to invest in the underlying theories. Bravo TV and the Dallas Cowboys have...
