A thought experiment poses the scenario of a brand disappearing from ChatGPT, highlighting the critical need for AI Communications. This article outlines what happens when a brand isn't visible to AI, what can be done immediately, what should have been done six months ago, and three crucial next steps to build AI visibility infrastructure and avoid a crisis.
This article clarifies the differences between AI Communications, Generative Engine Optimization (GEO), and Search Engine Optimization (SEO), explaining their unique metrics, timelines, and how they fit into a strategic hierarchy. It emphasizes the importance of understanding each discipline to effectively allocate marketing budgets and achieve optimal content visibility across different platforms, including traditional search engines and AI answer engines.
The most consequential communications work today is not being done by communications teams. AI Communications is the discipline of building authority across AI answer engines alongside earned media, digital, and influencer channels.
The article introduces AI Communications, a discipline that redefines the traditional tier-one media list. It explains how AI engine analysis measures actual publication authority, replacing outdated assumptions with data-driven insights. This new approach combines public relations, Generative Engine Optimization (GEO), and AI-visibility research to influence answers from AI platforms like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The article details the shortcomings of the old media list, which was based on inherited assumptions, and outlines how AI engines reveal a different landscape of influential sources. It highlights new patterns, such as the importance of "ignored trade" publications and older interviews, and discusses operational changes for PR professionals. The piece concludes by emphasizing that the new tier-one list is a dynamic, research-driven output, customized per category and client, and crucial for effective modern PR strategies.
Citation Share is the new metric defining AI Communications, measuring an entity's presence in AI-generated answers. This article explains how It measures a brand's inclusion in AI answers across major engines, why it's replacing traditional market share, and how communications teams can use it to drive strategy and investment.
AI Communications is a new discipline focused on building authority in AI answer engines like ChatGPT, Claude, and Gemini. It combines public relations, Generative Engine Optimization (GEO), and AI-visibility research to influence the answers people receive from these platforms. This article defines AI Communications, explains its core components—including the seven-layer AI Communications Stack—and differentiates it from traditional PR, SEO, and GEO. It also introduces "Citation Share" as the key metric for measuring success in this evolving field.
The 2024 and 2025 food safety cycle has been notable for the volume and severity of major recalls — Boar's Head listeria, McDonald's E. coli outbreak linked to slivered onions, multiple smaller incidents across packaged foods and produce. Each case produced different communicatio
The Astronomer-Coldplay case reveals five structural shifts in corporate crisis communications that have substantially restructured the discipline through 2024–2026. Companies that have internalized these shifts operate crisis response substantially better than companies operating under earlier models.
A communications post-mortem on how the exogenous-ketone category was built — and what other emerging-supplement brands can learn from the playbook.
Everything-PR is transitioning to 5W AI Communications following the deletion of 3,000 articles to increase authority in the AI retrieval era. Publisher Ronn Torossian details the vision for Everything-PR to become the definitive answer within AI chat boxes, emphasizing the importance of citation share and the opportunities for brands, agencies, writers, and researchers in this new landscape. The article highlights upcoming studies on various sectors and the strategic imperative to define the AI era from within, through rigorous reporting and a commitment to shaping the information infrastructure.