sports

Sports PR: Which Sport Gains Most Natural Publicity?

2009-12-11 by Richard D. Pace
Sports Publicity

Now that Tiger Woods’ idiotic escapades have been flushed onto the world stage, a sort of sports circus clown circle is almost complete. The PGA has always represented professionalism and what has been know always as a “gentleman’s sport” virtually flawlessly. Now, even though Jack Nicklaus and other classy gold legends are being prodded to cut Tiger some slack, golf stands as another pinnacle of athletic endeavor dragged into the ring by clowns. This, today, is the state of sports public relations. Ric Flair and Professional Wrestling Ric Flair has held various professional wrestling titles including 1981–1986 NWA Champion, which... Read More >

Astro Boy To Spearhead Japan’s FIFA World Cup Bid

2009-10-12 by Richard D. Pace
astro boy1

In the news today, Japan's bid for the 2018/2022 FIFA World Cup will be branded with none other than Astro Boy. The super popular comic character premiered this past weekend to rave reviews, and one look at the movie's website reveals why. If there is one thing the Japanese excel at it is animation, and Astro Boy is no exception with Imagi studios' creativity. As for good PR moves, lovable characters such as this little dynamo are always good for business. Japan announced the character as the ambassador for Japan's campaign at a press conference last week. Imagi's Astro Boy... Read More >

NFL Takes Breast Cancer Awareness to New Heights

2009-10-07 by Richard D. Pace
breast cancer awareness everything-pr

Monday Night Football took a drastic turn yesterday when the NFL decided to offer its support for Breast Cancer Awareness Month. In a very interesting publicity move, pink showed up everywhere in a "Crucial Catch" campaign run by the NFL. Breast cancer pink showed up everywhere in NFL stadiums last night. Michael Irvin from the NFL Network showed up in a pink tie and ribbon, while coaches swapped their usual caps for pink ones. Fan jerseys were sold in pink hues, as well. Even the regular goalpost pads were replaced with pink ones. Perhaps the most surprising part of this... Read More >

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