Social Media

Orange Country Transportation Authority Wants Better Social Media

Orange Country Transportation Authority logo

The Orange County Transportation Authority (OCTA) is seeking a web-based social media management services to help achieve transportation communications goals via OCTA social media channels, including: Facebook Twitter Instagram YouTube LinkedIn Flickr Yelp OCTA works with federal, state, regional, and local officials, community groups, businesses, and other transportation agencies to provide the public with transportation […]

Transforming Corporate Newsrooms to Meet the Needs of Reporters

Transforming Corporate Newsrooms to Accomodate Reporters

Corporate newsrooms play a crucial role in the dissemination of information. According to experts, organizations gain a media relations advantage by improving the newsroom experience. The ideal platform provides details on upcoming events, up-to-date press releases, images, and videos. Intuitive interfaces enhance the interaction. Journalists agree that corporate press pages with downloadable content promote the […]

PR for Reputation: Your Brand’s Reputation Troll on Twitter

Twitter Troll

Twitter can be an incredible PR tool, getting the word out on products, events, companies, celebrities, and anything else you can think of is a Twitter specialty. In fact, Twitter is one of the few places where you can easily contact a group of journalists, bloggers, and the like with hashtags such as #HARO, #journoresearch, […]

Curt Schilling fired over Facebook comments

Curt Schilling Facebook

When it comes to public relations, there’s often a line between what IS okay and what SHOULD BE okay. Depending on the issue, that line could be wide, with plenty of gray area open to interpretation. But that’s not always the case, so it’s incumbent on a public figure to know where the line is […]

PR through Teenagers Instagram Accounts

instagram

There’s no surprise that a good image grabs attention, but with the proliferation of social media and digital photography available through the all-important iPhone and a product sure to please, many companies are getting a load of free PR from teenagers. A recent study of Swedish teens aged between 13-17 showed 75% of them actively […]

What’s Your Media Business Model?

Media Business Model

Up until about 1440 when Guttenberg created his movable type printing press, people got information almost exclusively by word of mouth. Even then, another 400 or so years passed before the press could spin out enough copies to become a going enterprise for daily newspapers. Eventually, radio (1920s) was added and then television (1940s) to […]