WE Worldwide: Digital Communications & Public Relations

High-Tech PR Executive Pam Edstrom Dead at 71

High-Tech PR Executive Pam Edstrom Dead at 71

Pam Newsome Edstrom attended both the University of Minnesota and Portland State University, studying criminology, but when she left college she went to work at Tektronix Inc, doing technology PR. Later she became a pioneer in high-tech communications, working for Microsoft as their PR director. She died after losing her four-month fight with lung cancer […]

Washington State Fruit Seeks Media Firm

Washington State Fruit Seeks Media Firm

The Washington State Fruit Commission (WSFC) has issued an RFP for an agency to handle National Consumer Media. The goal of the WSFC in this contracted relationship is to maximize the national media exposure surrounding the positive attributes of Northwest cherries for the growing regions of Washington, Oregon, Idaho, Utah, and Montana as well as […]