Two M Booth Employees Promoted to SVP Status Both Scott Varland and Michelle Overall joined M Booth in February and are now being put in SVP roles as SVP of marketing tech, and SVP of entertainment marketing respectively. Varley will work with both the content studio (Made@Mbooth) and creative team in place at the firm […]
Pam Newsome Edstrom attended both the University of Minnesota and Portland State University, studying criminology, but when she left college she went to work at Tektronix Inc, doing technology PR. Later she became a pioneer in high-tech communications, working for Microsoft as their PR director. She died after losing her four-month fight with lung cancer […]
The Washington State Fruit Commission (WSFC) has issued an RFP for an agency to handle National Consumer Media. The goal of the WSFC in this contracted relationship is to maximize the national media exposure surrounding the positive attributes of Northwest cherries for the growing regions of Washington, Oregon, Idaho, Utah, and Montana as well as […]
WE Communications Waggener Edstrom’s rebranded their company as WE Communications in September 2015. Melissa Waggener Zorkin, the CEO and cofounder of the firm, along with the firm’s other partner, Pam Edstrom, made this change. Waggener Zorkin named Wunderman’s Kass Sells the agency’s president in North America.