Can you believe it, YouTube just celebrated its tenth anniversary. And guess how they did it – they had a battle of the best ads during their 10-year run. All of the top five ads were created by large companies. Two of them were focused on women – beauty and confidence, two were from car […]
YouTube - Everything Public Relations
YouTube is undoubtedly moving into a more advertising-oriented model. However, the basis of their advertising may be eroding. The company is in the enviable position of being the site that most people associate with high-quality video on the internet. The sheer profitability of their position is the reason why their stream has gradually become choked […]
If you use your iPhone to stream live videos to Twitter and other social media platforms, you’ve probably heard of Meerkat by now. It’s a new app designed for the iPhone and iPad IOS operating systems. With Meerkat, you can instantly stream live videos and conversations directly to your Twitter followers in real time. Followers […]
Marketers should go beyond likes and shares or retweets/repins as main criteria in measuring social media ROI. In order to provide content that is indeed relevant to fans and followers, marketers need to have access to relevant metrics that offer comprehensive real-time insights on conversations about their brands and products across different social media networks. The newly launched Digital Channel Intelligence (DCI) solution from NetBase provides such valuable information in real time from several social media channels like Facebook, Twitter, YouTube, Pinterest and others.