American Consumers Like Shopping Green, Survey Finds
71% of Americans consider the environment when they shop, and nearly half of them seek out environmental information about the products they buy.
Author: EPR Staff
Bolt Public Relations Adds Three New Clients to Roster
Bolt Public Relations expanded its client roster with the addition of three new clients, including BASI Pilates, Redpath Consulting Group and Animation Vertigo.
The 5 Golden Rules to HARO Success, as Shared by Real Users
To learn how to maximize your chances of being selected as a HARO source by a journalist, you need information from those who actually experienced success. We gathered the information for you, and put together a list of 5 golden rules.
My Relationship with Email Marketing
My personal relationship with email marketing started way back in the mid-1990s. At the time I was building some of the very first websites (or portals as we rather ambitiously called them) for the newspaper industry.
French/West/Vaughan Announce Personnel Shake Up
There’s been a big shake up of personnel at French/West/Vaughn (FWV), one of the leading PR agencies in the US, with two senior staff members being handed promotions in addition to two new hires joining the outfit.
European Companies Can Grow Using Effective SEO & Marketing
We are all in an “economic tar pit” in Europe. Growth is so slow it is almost horizontal. Where is future growth going to come from? Governments argue about the need to either borrow more, or cut more from spending, or both. Businesses despair at the lack of demand for their products and services. In many parts of the world things are looking very gloomy. Here though is the key to possible solutions. Many, not ALL parts of the world are suffering from stagnant economies and poor growth. Some actually are doing very well indeed.
5 Kinds of Facebook Updates and How to Use Each to Get Attention
We all know by now that we should be using social media for everything from branding to marketing and customer engagement. We also know that we should be approaching it from differing angles, signing...
How Enterprises Can Increase Productivity with Mobile Technologies
Mobile devices are here to stay. The challenge for enterprises is to contain the security risks so that the increased productivity, freedom and cost savings are not outweighed by the burdens.
How to Write Value-focused Press Releases
A press release doesn’t need to be cold and aloof, at least not anymore. Since it will reach customers directly, via search engines or other channels, you might as well consider personalizing it. Write a story that takes your reader on a journey and that reader will invite others to join.
Linked Social Media Accounts May Be Hurting Your Business
Keep social media networks separate whenever possible. Otherwise, every single Pin, Tweet and Facebook post is going to show up on your other profiles. This is bad because, as we know, posts have to be written in different ways for different social media profiles.
