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The biggest headline coming out of the annual ball drop party in Times Square is easily the debacle surrounding Mariah Carey’s performance … or lack thereof. Where you land on this story depends entirely on what version of the story you’ve read. … [Read more...]
It wasn’t that long ago that cable brands like MTV and Comedy Central ruled the airwaves with a certain demographic. The channels were by-words in teen and young adult culture, both reflecting and defining trends and defining cool and funny. Things have changed. YouTube and streaming media have … [Read more...]
Product integration allows marketers to have more control over how their placements work within television shows or movies. Instead of the product simply being shown on a table, or even being used or eaten, it is integrated into the script. It’s part of the storyline, characters talk about it, and … [Read more...]
As mergers and takeovers go, this is a big one … on at least two continents. Sky and 21st Century Fox have agreed on a takeover deal that will see Fox pay more than $13 billion for the majority stake in Sky the company doesn’t already own. … [Read more...]
Financially, the numbers at SeaWorld theme parks continue to fall. Attendance really hasn’t picked up much either. This has led to a recent announcement that the company will be eliminating more than 300 jobs across 12 parks nationwide, as well as its corporate headquarters in Orlando. The company … [Read more...]
The Kick Off of Miami Beach’s Art Basel Week Party to Celebrate DuJour Cover Star Kris Jenner WHAT: DuJour Media’s Jason Binn, Gilt’s Jonathan Greller and JetSmarter’s Sergey Petrossovhost the kick off of Miami Beach’s Art Basel Week Party at The Confidante Hotel to celebrate … [Read more...]
Israel’s Strong Public Relations Ambassador For a young woman, Yityish “Titi” Aynaw (pronounced Ya-Teesh I-now) has accomplished some amazing things. She was born in Ethiopia in 1991. Her father died when she was only a few years old, followed after her tenth birthday by her mother’s passing. At the … [Read more...]
5WPR CEO Ronn Torossian comments on the future of Streaming Live Events. The continued success of streaming video content has many traditional TV networks trying to figure out how to jump on the bandwagon without destroying their current, profitable business model. The NFL recently announced a deal … [Read more...]
Mike Heller is a former entertainment attorney who decided in the mid-2000s to change careers, starting his own company when he recognized the power of celebrity endorsements in boosting brand recognition. … [Read more...]
Wendi Shapiro joins MWWPR as Sr. VP Western Region Consumer Practice Leader in Los Angeles Wendi Shapiro left her Sr. VP job with Murphy O’Brien PR to start as a Sr. VP at MWWPR. In the new position, she will oversee the consumer practice division for the Western region working out of their Los … [Read more...]