Facebook finally acknowledged that it has problems, after many complaints that the network was cluttered with fake accounts, a considerable number of which are used for spam. The network will disable these accounts, condemning them to Facebook limbo.
How do you measure the value of a Facebook ad? Likes, interactions, engagement or hard sales? Here are a few options, and tools to help you gain market intelligence and conduct successful Facebook advertising.
Visa announced that its outstanding Go World campaign has already generated over 28 million cheers, from all over the world.
dwinQ will activate the Cadbury House interactive experience in Hyde Park during the 2012 Olympic Games. Inside three giant, inflatable purple domes, Cadbury will feature a series of fun, unique and social media connected interactions for its guests.
Extole announced the next generation Consumer-to-Consumer (C2C) platform, which includes full Facebook Open Graph enablement, new Social Expressions and advanced Social Analytics.
Washington has offered online voter registration since 2008 and is one of only thirteen states, which allow digital registrants.
According to the American Customer Satisfaction Index (ACSI) Facebook is the lowest-scoring e-business company, suffering the largest decline in customer satisfaction from all social media entities.
658 subscribers responded to Ad Age's survey, all positioning themselves as decision-makers in social marketing strategy. In fact, there respondents were 34% marketers, 34% agency execs, 13% media execs, and the rest consisted of other professionals in the marketing field.
The Dinamundo iPhone app, makes real-life connections a fun, social experience, combining the best of mobile and online worlds with what happens in real life.
People that are exposed to paid content and ads on Facebook are more likely to buy products from the brand doing the advertising, according to a new study released today. ComScore’s "The Power of Like 2" research report goes to show that social media advertising is useful in achieving marketing objectives like reach, brand resonance, and ultimately sales.