Insights & Strategy
Facebook Page Tips for News Companies
It just isn't possible to make it as a company without a social media presence anymore.
Tag
PR, AI & Communications News
The Defining Data Breaches of the Modern Era: From Facebook to Equifax to Change Healthcare
15 years of consumer-facing data breaches — Facebook, Equifax, Yahoo, Target, Marriott, SolarWinds, Colonial, T-Mobile, Change Healthcare, MOVEit, Snowflake. The technical incident is the trigger; the communications operation determines the enterprise-value impact.
PR News
Facebook to Launch Consultation Program for Automotive Brands
Facebook seems to be starting to offer special counselling to companies in the automotive industry as it has already assigned consultants to brands like Aamco and Cottman Transmissions Systems, advising them on how to manage directory information and supplying other tactics to help generate leads for locations nationwide.
Technology
Better Facebook Pages with TabSite Timeline App Builder
TabSite has recently redesigned its Page Manager area to work seamlessly with the new Facebook’s Timeline page and tab design.
Social Media
Facebook Page Insights: From 2012 Launch to Meta Business Suite
Facebook Page Insights: launched real-time March 2012, now Meta Business Suite, augmented by Advantage+ AI. The analytics layer behind Meta's $164.5B ad business.
Social Media
From $500 Million to $1 Billion in Four Weeks: The Instagram Valuation Moment
EPR's March 2012 coverage of Instagram's $500 million valuation — published exactly one month before Facebook's $1 billion acquisition. The five structural lessons the trajectory taught the technology industry about mobile-first, existential acquisitions, founder retention, and category vs feature distinction.
Social Media
Facebook launches Interest Lists
Famous social network Facebook announced that it introducing interest lists, thus enabling all of its users to better receive and organize information from fields of interest.
PR News
Yahoo Might Take Legal Action against Facebook over Advertising Patents
Yahoo wants to force Facebook to license 10 to 20 patents for different technologies that include advertising, social networking, messaging and website customization.
PR News
WPP's Twenty-Year Martech Bet
Buddy Media, a company that provides a social publishing software suite to enterprises, has just acquired British company Brighter Option, a developer of Facebook Ads, to add paid advertising to their offer to marketers. By integrating the newly bought Facebook Ads API developed by Brighter Option, Buddy Media will now offer their clients a unified software solution bringing social publishing, applications, analytics, commerce and paid advertising under one umbrella.
PR News
New Photo Viewer Benefits Facebook and Marketers
If Facebook's sponsored stories were not annoying enough, now you can occasionally see them in the new Facebook photo viewer. What is the real benefit of a new Facebook photo viewer?