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Through digital marketing companies can focus on creating more value for their target audiences while still retaining a competitive edge over their markets. With a successful digital marketing strategy companies need to get different...
Spirits companies have started to turn to influencers to connect with their consumers. This has come about because influencers have the ability to reach a wider audience than traditional advertising methods. As spirits brands...
Everybody needs to be equipped with knowledge that can help them make important financial decisions. When we are bogged down by financial responsibilities, we often turn to financial experts. With our growing dependence on...
The pandemic saw a lot of businesses pressing pause on campaigns and sometimes canceling them completely. With physical events canceled and brick-and-mortar stores shut, businesses had to completely reconsider how to reach consumers. To...
With more consumers, especially Gen Z and millennials, crying out for brands to stand up against racism and equality, companies also have a unique opportunity to encourage their executives to use social media to...
Today, a Q & A With Lauren Sloat of Streetsense, VP of Marketing on influencer marketing. Streetsense is an agency collective that specializes in creating comprehensive marketing plans that bring people and places together...
The phenomenon of influencer marketing is going from strength to strength. A growing number of brands are leveraging influencer marketing to reach their target audience, and what was once a niche digital marketing strategy...
The growth of the influencer marketing industry is no accident: the power of word-of-mouth recommendations is a timeless tool and, when used well, influencer marketing can return excellent results for brands. At the same...
The influencer marketing industry looks like it is here to stay: according to Adweek, the value of Instagram influencer marketing is on track to reach $10 billion this year. Influencers on other platforms, like...
When a brand chooses to invest in influencer marketing, they should know going in how they plan to employ that influencer as well as how they plan to measure the outcome of the campaigns....
