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The pandemic saw a lot of businesses pressing pause on campaigns and sometimes canceling them completely. With physical events canceled and brick-and-mortar stores shut, businesses had to completely reconsider how to reach consumers. To...
With more consumers, especially Gen Z and millennials, crying out for brands to stand up against racism and equality, companies also have a unique opportunity to encourage their executives to use social media to...
Today, a Q & A With Lauren Sloat of Streetsense, VP of Marketing on influencer marketing. Streetsense is an agency collective that specializes in creating comprehensive marketing plans that bring people and places together...
The phenomenon of influencer marketing is going from strength to strength. A growing number of brands are leveraging influencer marketing to reach their target audience, and what was once a niche digital marketing strategy...
The growth of the influencer marketing industry is no accident: the power of word-of-mouth recommendations is a timeless tool and, when used well, influencer marketing can return excellent results for brands. At the same...
The influencer marketing industry looks like it is here to stay: according to Adweek, the value of Instagram influencer marketing is on track to reach $10 billion this year. Influencers on other platforms, like...
When a brand chooses to invest in influencer marketing, they should know going in how they plan to employ that influencer as well as how they plan to measure the outcome of the campaigns....
The growth of the influencer industry has been nothing short of meteoric: having only hit its stride in the last few years, influencer marketing is set to become a $15 billion business by 2022....
The world of digital marketing has undergone a series of transformations in recent years, with the evolution of new consumer technology, available platforms and even new languages. As such, there has been a parallel...
There’s a quote from several unknown sources that circulates just about every Father’s Day that says “not all things in life are forever. Thankfully there are some relationships that are here to stay.” It...
