Very few companies find real value in running long-term ads on Facebook – and usually, for small companies, this is not even an effective practice. But for those who believe in the power of numbers to attract even more numbers, the strategy works.
From an online PR perspective, Target’s efforts with the online magazine, A Bullseye View, appear amateurish at best.
Foursquare Business Pages are now self-serving. According to Foursquare, this is what you’ll get: a broad reach, multiple-admin ability to manage pages, mobile access, and much more.
Columbia Pictures has partnered with the social media site foursquare to create an innovative program that encourages users to interact with the film online and in the real world.
When it comes to holiday advertising budgets, while print is still the big winner, social and online channels are growing stronger this season, say research results from BDO USA. Nearly 27% of retailers said they would spend most of their budget for the holiday season online, including on social network marketing.
Everything PR News continues a survey of America’s top PR firms. For online business, it a special type of self branding is necessary. The greater a firm’s resources, the greater the commitment necessary to engage people online. Some companies still rely on spin and appearances, sending the wrong message. Bottom line, if a company cannot commit, better stay off the porch.