Effective Marketing Tactics for Small Budgets
Companies are always looking for ways to expand their reach and find more consumers that are going to be interested in their solutions, and the way to do that is through marketing tactics. However,...
Tagged: marketing
Music Marketing on Social Media
In the last year, people’s attention spans have drastically shortened, largely due to the pandemic as well as the rising popularity of a number of social media platforms. Having people around the world stay...
Inclusive advertising
To avoid appearing desensitised , common human values, irrespective of age, gender and ethnicity should be amplified in marketing. It is a strategy which guarantees that products and services will be used by more...
The importance of complaining customers to marketers
According to marketing expert Theodore Levitt, “ One of the surest signs of a bad or declining relationship is the absence of complaints from the client. The client is either not being candid or...
Implementation and Evaluation of a Social Marketing Campaign
The Maryland Department of Health (MDH or the Department), Center for Injury and Violence Prevention (CIVP), is issuing this solicitation to support the implementation and evaluation of a social marketing campaign on the intersections...
MARKETING SUPPORT FOR LIBRARY OF CONGRESS
The Library Shop operates under the Retail Section of the Library’s Office of Business Enterprises. The Library of Congress Shop supports the Library’s mission through the development and sales of products based on the...
Basics of Website Backlinks
When it comes to website SEO, aside from keywords, one of the most important factors is high-quality backlinks. When indexing and crawling websites, search engines look for relevant keywords within a web page, and...
Using Instagram to build a brand
There’s no sign of Instagram slowing down anytime soon. Instagram is not just about choosing filters to transform images and sharing them with others. Studies have shown that on Instagram, users are more likely...
The Dos and Don’ts to Writing an Effective Lede
Most public relations professionals are already familiar with the fact that they have to create attention-grabbing stories to get any sort of media coverage. However, the first sentences of the story are the most...
Practical Advice for Winning Marketing Strategies
The last year has been a difficult time for everyone around the world, and there still isn’t a set timeframe outlining when things will go back to normal. Fortunately there is still some good...
