Improving Email Marketing Efforts
As a communication channel, email is one of the best ways for companies to acquire and nurture customers, given the fact that it’s over 40 times more effective than social media platforms. That’s why...
Tagged: marketing strategy
Creating High-Quality Content
It’s not always easy for a company to invest in creating the highest quality content that they can, given the fact that most companies are trying also to create as much content as they...
Using Video Ads in Marketing
One of the best ways for companies to reach out to their target audiences these days is through video ads. However, it’s important for companies to focus on several different elements when they’re trying...
How to Prove the Value of Marketing Campaigns to Boards of Directors
A company’s board of directors is tasked with steering the company toward success by making important, often expensive decisions about where to invest and how to grow. They are responsible for the overall success...
Face to Face Marketing: A Closer Look On How to Get Started
Technological advancements have transformed how we interact with the people around us. The advent of digital marketing and the rise of digital platforms have disrupted marketing and sales tactics. Despite digitization, face-to-face marketing can...
Marketing Strategies and Audio Content
When looking to achieve marketing success, most companies understand that they have to stay on top of the latest tools, technologies, and trends that are beneficial to marketing campaigns. But staying on top of...
Tips on Improving Website Performance
One of the most important and popular strategies for website optimization has always been Search Engine Optimization (SEO). But if a company doesn’t improve its website’s performance, all of the meta descriptions, backlinks, and...
Creating Blog Posts
Sometimes it might look like content writers can become magicians overnight, simply because they’re able to create great blog posts out of nothing. But that’s not quite the case, because content writers study a...
Email Newsletter Best Practices
Despite all of the different and changing trends in the ways companies connect with target audiences, email marketing has remained a strong and relevant contender for a few decades now, producing the highest ROI...
Tips on Creating Successful SMS Marketing Campaigns
Companies looking to get the attention of their target audience require a lot of patience while choosing the right strategy for their approach. Many marketers understand that it’s a difficult task to be able...
