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Google is showing clear intent in taking over the travel sector, with a recent acquisition of Frommer’s guides, and other moves like the recent Zagat deal, Google+ Local, and so on. If travel companies don’t step up their marketing and PR efforts, competition and Google will crush them.
When Edelman decide to crush competition, they crush it real good. Take a look at what the world’s largest public relations firm decided to do, to gain even more momentum.
2012 promises to be a good year for American PR firms despite failings in the economic forecast. Companies employed to improve other bsinesses’ visibility and image, public relations firms like APCO Worldwide, Waggener Edstrom, and Edelman may well be the barometer of hope many people are looking for.
The company owner, Karen McGagh, is so confident that she can get good placement, that she guarantees results.
EPR Contributor Liz Becker offers five excellent strategies that help you do PR on a tight budget. All you need is a bit of creativity, and time.
New York law company Menicucci, Villa & Associates PPLC has hired Relevant Public Relations as its new public relations agency of record.
Calysto Communications will launch new strategic partner program, Calysto’s ‘More than PR,’ to help clients accelerate marketing and overall business performance.
In an ever dynamic world of digital influence, it becomes increasingly important for marketers to know their targeted audience in order to build the right advertising and/or marketing campaigns and promotion strategies, across the same social networks. Armed with the right knowledge of these audiences, business advocates stand a far greater opportunity for conversions than competitors who are in the dark.
Ogilvy & Mather will complete a comprehensive on boarding process in 2012, as the agency prepares to help NASCAR launch a new brand platform at the 55th running of the Daytona 500 in February 2013.
The Halo Group will focus on creating and enhancing Linquizz’s brand identity, positioning the system as a global platform for learning English by using powerful visual imagery that translates words across borders.
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Journalists Need To Be More Social Media Friendly
23 Nov, 2024
