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Four mommy bloggers who are incidentaly Pampers fans, spent Thursday talking about diapers with Procter & Gamble Co. When the meeting was over, they declared themselves “confident” in the product. They will go back home to write positive reviews on their blogs. Would you believe them?
BP’s PR campaign is very focused on a demonstration of power. The company accepted responsibility for cleaning up after an accident that wasn’t their fault (!) and transformed the cleaning up efforts into a public relations event.
While Obama blames the BP (BP.L), Halliburton (HAL.N) and Transocean Ltd. (RIG.N) executives for the “ridiculous spectacle” at the congressional hearings on the oil leak in the Gulf of Mexico, the oil continues to leak. The world is tired of pointing fingers and needs concrete actions. BP apparently got the message.
Procter & Gamble’s Pampers bites the hand that feeds them. In an effort to combat an action suit against Pampers, the company called its customers liars, and denied all responsibility that the Dry Max product could cause rashes.
With last year’s Miss USA nearly losing her job for topless photos, this year’s scandalous promotion looks like a cake walk.
“BP’s top Washington lobbyist launched an aggressive public relations campaign Monday morning ahead of a slew of congressional hearings and investigations,” – Politico reported.
Time Warner’s free WiFi offerings in New York is just a small step in the long term plan towards improving consumer electronics use.
Toyota, GM, Nissan, and now Pringles potato chips, what’s next? This year has been the year for recalling products for safety reasons. Today Pringles announced the recall of batches of potato chips due to possible Salmonella poisoning. The FDA got a tip which led them to a company supplying Pringles.
Having pushed the project pretty hard in the US, Microsoft feels it’s time to go global with its Bing marketing. The company announced its plans to reveal several television ad spots in the UK,...
So much PR and marketing dogma these days is about the keys to success. But just how many experts do we need to tell us good products and effective communications lead to success? This article is about deconstruction of Silicon Valley and worldwide salesmanship in favor of creating true methods for digital success.
