B2B lead generation for 2026. Six structural shifts since 2012. Six operational requirements. What stopped working. The activity-account-commercial measurement stack. How PR contributes.
KIA definitely needs a seasoned PR leading its team, especially after the massive wave of recalls in 2010, when Chung Sung-eun resigned, after the company recalled more than 35,000 vehicles in the United States and more than 104,000 globally.
Brian Tierney, a former Philadelphia Inquirer publisher bought Realtime Media, using unique personal background to separately launch PR firm.
Chrysler named New Media Strategies social media AOR in February 2010 — three years after NMS was acquired by Meredith. The 16-year arc from that pickup to the March 2026 Matt McAlear appointment tracks an entirely transformed approach to automotive communications.