China’s Handling of its PR Crisis
China, the most populated country in the world has been experiencing a backlash from some western countries over its handling of the COVID-19 pandemic. There has been a lack of trust with the official...
Tagged: pr insight
How Important is PR for a Crowdfunding Campaign?
There are plenty of popular products or services that people are using, that all started with an idea and a very successful crowdfunding campaign. In order to achieve that same success, it’s not enough...
NHL Responds to Inconsistent COVID Protocols
Since the COVID-19 pandemic reached American shores, professional sports has been part of the story. From NBA players testing positive to leagues shutting down and championship tournaments being canceled, the world of sports was...
Liberty University Called “Reckless” for Pandemic Response
As colleges across the country have closed their doors and told students to finish the semester online, one university in Virginia made headlines when its president told students they were welcome to come back...
Caliber Corporate Advisers: Fast-Growing PR
Listed in the prestigious Inc. 5000 list of fast-growing firms, Caliber Corporate Advisers’ position at number 1,893 is the direct result of a series of initiatives towards deliberate and consistent growth. Providing counsel to...
Blue Oceans PR Tips On Communications During COVID-19 Quarantine
Recent WHO (World Health Organization) announcement about COVID-19 pandemic is raising many uncertainties and questions about the way business will now be conducted around the world. In the face of this unusual situation, companies...
Running Effective PR Campaigns: 6 Simple Tips
An effective PR campaign can have a long-lasting effect on a brand’s public image and reputation. If well-planned, a PR campaign can boost sales and attract media attention (positive and national). Further, it can...
Communicating Appreciation in the Workplace
Salary matters, but it’s not the only reason people come to jobs – and it’s certainly not the reason people leave them. If you want the members of your team to be happy and...
Types of Crisis a Company Could Face
Mistakes just happen; nobody plans for them. Often these are little mistakes that accumulate into big issues if they go unnoticed by the team. Of course, to anticipate failure is not such a fun...
Hyperlocal Actors & The Future of Influencer Marketing
The meteoric rise of Instagram is undeniable. The social media platform has more users than ever before, with 111 million account holders now dedicating their spare minutes and hours of the day to the...
