Olympic PR Troubles: How Rio and NBC Could Benefit from a More Focused PR Campaign
Now the 2016 Summer Olympics are officially over, let’s take a look at some of the memorable moments, both the blunders and the glories.
Tagged: strategy
What’s Happening at Berk Communications, Walker Sands, ICR, Tory Burch, and Hiltzik
Berk Comm adds 2 Luxury Resorts to Client Roster Berk Communications, an affiliate company of MWWPR, just picked up the PR business of both Baros Maldives and Milaidhoo Island Maldives, which are luxury resorts...
Market Research RFP Issued By Florida Municipal Power Agency
Formed by the Florida Legislature in February 1978, the Florida Municipal Power Agency (FMPA) is a non-profit, joint action agency created to serve the needs of municipal electric utilities in Florida. Of the 34...
PR’s Vital Role in Human Resources
At a first glance, public relations and human resources seem like vastly different fields. PR handles the company’s image in the media and the public eye, while HR hires, fires, trains, and deals with...
Digital Marketing RFP Issued By Youngstown State University in Ohio
Youngstown State University (YSU) is seeking qualified vendors to assist with the planning, optimization, management and placement of digital marketing assets. YSU, an urban research university, emphasizes a creative, integrated approach to education, scholarship,...
How to Protect your Business from a Cyber Breach
In the past, businesses mostly concerned themselves with securing their physical premises from physical threats. This usually involved hiring a security company, installing detectors at the entrance and exits of the business, and installing...
Central Wisconsin Airport Looking For High-Class Marketing Campaign
The Central Wisconsin Airport has issued an RFP for marketing companies. They seek someone who can create “a high class marketing campaign.”
JCPenney’s could be turning it around
The last few years have been very tough for big retail department stores. Consumer shopping habits are changing. Expectations are different and lifestyles are shifting. The Old Way hasn’t been able to shift quite...
Newsline, As Much About PR As It Is About News in New Zealand
Christchurch NZ City Council’s news service, Newsline, started providing information to the public in March 2016, allowing the Council to get their story out to the residents without bringing in outside PR help prepare...
The City of Palo Alto, California, Utilities Issues Marketing RFP
The City of Palo Alto, California, Utilities (CPAU) is soliciting proposals for integrated outreach and graphic design services. CPAU implements a variety of energy and water conservation, safety, and education programs (e.g. rebate programs, gas...
