PR students from Seton Hall have created an anti-bullying group, LEAP on Bullying, aiming to lead, educate, act and prevent this phenomenon affecting students of all ages across the United States. This project is their entry for a national public relations competition, The Bateman, run by Public Relations Society of America.
Expedia promotes employee well-being with a host of health and wellness programs to encourage healthier lifestyle habits. The company opened a clinic at its headquarters, revised its vacation policy, and offers employees and their families information, resources and tools to develop and maintain a well-balanced lifestyle .
Men are increasingly buying personal care products, but they dislike the real-life shopping aspect of the process, favoring online purchases. Retailers and personal care product marketers need to tackle this challenge when targeting men for more than the basic self care products such as body wash, shampoo or shave cream.
Amidst the UK horsemeat burger scare, some savvy marketers at Virgin Media decided to capitalize on the momentum, with a spoof apology on Twitter, poking fun at Tesco and the like.
This question is being asked a lot lately, as more sites and apps begin requiring the sharing of Facebook or Twitter information for login.
It makes sense that the popular websites get the majority of search traffic. They’re popular because they’re considered to be authorities within their niches. They’re considered authorities because they’re popular. It’s a vicious circle of visibility, and it's a hard cycle to crack.
Earlier this week, business and market intelligence startup Radius announced having completed a $12.4 million dollar funding round. The Series B funding, from American Express, Blue Run Ventures, and other investors, is slated for continued development.
Traditional forms of marketing, such as direct mail, print and television advertising, continue to fall out of favor with business-to-business marketers, according to Software Advice.
APCO identified the top 50 Champion Brands of the world, and the formula that made them Global leaders. With this formula now revealed, you can emulate and lead your own brand to a top position within your industry.
Calling Victoria's Secret "toxic villains" is something Greenpeace is not averse to doing. But when parent company Limited Brands agrees to do a huge turnabout, the world's most famous environmental stalwarts are likewise inclined to announce good branding news about the company too.