The NFVF is soliciting proposals from firms specializing in advertising, media, branding, marketing and communications to develop a Through-the-Line (TTL) campaign communicating the NFVF’s mandate and brand positioning. The campaign’s objective is to market the NFVF as a film industry enabler based on different facets of its business (Funding, Training, Bursaries and Research). The NFVF is […]
American consumers quickly learned to despise Martin Shkreli, after his massive increase in medication pricing when he was CEO of Turing Pharmaceutical. Day after day, Shkreli was barraged by negative headlines and denigrated on social media. Now, it seems, the stakes are much higher. According to a story in CNN, federal prosecutor Girish Karthik Srinivasan […]
The internet is awash in both legitimate and “fake” celebrity nude photos. Some celebs “leak” these pics to grab some relevance or to help promote a new project. Others do it “just because” … but many, many celebs are embarrassed to have their privacy invaded when nudes are posted without their consent.
Internews invites research organizations to submit proposals for conducting a study on the usage/consumption and perceptions as well as engagement, with online and social media in Afghanistan. An award from Counterpart International Inc. funds Internews’ activities under a cooperative agreement from the US Agency for International Development (Award No. AID-306-A-14-00001). The contract issued under this […]
It’s all about connection in marketing and building a brand these days. When the brand connects in personalized ways with their customers, the likelihood of repeat business with that buyer group increases by as much as 65% according to a recent Accenture newsroom survey. The trick is how to help your target customer feel that […]
In 2017 we’ve been living through a lot of turmoil and public crisis, from the Syrian situation, all the refugees, and fervor over undocumented aliens, to the Presidential election from hell (no matter which side you were on, it was an emotionally bloody seemingly never-ending battle). There’s been rioting and protesting in the streets almost […]
Mercury Gains DC Top Flyer Andrea Bozek might not be a household name, but she’s well-known to Republicans in DC. She’s the only person to ever work communications for both the House and the Senate at such a high level. In the House she was communications director for the National Republican Congressional Committee and in […]
With the future of healthcare being a hot topic of discussion, doctors are embracing the digital age and onboarding new tactics to bring in patients. Doctors Embrace the Digital Age While the importance used to lie in traditional media to highlight a doctor’s practice, patient testimonials and innovative procedures, it comes to no surprise that […]