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As if stealing our photos and trying to sell them to advertisers via its alter-ego Instagram wasn’t enough, Facebook has taken its relentless pursuit of profits to even more extreme levels – asking certain users to pay to send messages to ‘non-friends’ and ‘ensure’ they don’t end up being labeled as spam.
Search and social media marketing will most likely be on the wave in 2013, as a new report reveals that companies will continue to invest in these areas. The UK Search Engine Marketing Benchmark Report 2012, carried out by Econsultancy in association with digital agency NetBooster, covers search engine optimisation (SEO or natural search), paid search (PPC) and social media marketing. Over 500 client-side digital marketers and agencies participated in this sixth edition of the report, which offers a comprehensive analysis of the UK search marketing environment.
Acquity Group has released a report telling social media findings from its 2012 Brand eCommerce Audit™. Of the five of the major social networks analyzed only 12 brands had a cohesive presence across Facebook, Twitter, Instagram, Pinterest, and YouTube.
Dunkin’ Donuts, launched the HoliDDay Fashions Twitter & Instagram contest. To participate, contestants send photos of themselves in their favorite holiday attire for the chance to win a $100 Dunkin’ Donuts gift card.
In a move essential to Edelman’s pan-Asia growth strategy, the company added oversight of Africa and the Middle East to the responsibilities of David Brain, currently president and CEO of APAC.
Reporting to Renee Wilson, president of MSLGROUP North America, Agresta will collaborate with leaders across MSLGROUP’s global network on social and digital aims, strategy and talent.
Instagram revised its privacy policy and terms of service on Monday, making some significant changes to how user photographs may be leveraged by Instagram and its parent company, Facebook.
The Content PR infographic explains key benefits of this new way of marketing as increased visibility, customer retention, lead generation and recognition as a thought leader in the field.
Hill+Knowlton Strategies has announced Antonio Tamayo as president and CEO of its Latin America region. He will report to H+K Global Chairman Jack Martin.
At the end of their 100th birthday celebration, Oreo cookies have just reached Antarctica, thus making these sandwich cookies a product delivered to all of the seven continents. These 5,000 OREO cookies reached the milestone in a special moment: the 100th anniversary of human kind reaching the South Pole.
