Author: EPR Staff

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Younger Shoppers Take the Lead in Mobile Shopping

Multichannel retail is on the rise, and mobile shopping is trending among younger people as a new survey of U.S. and U.K. consumers conducted by digital marketing group Econsultancy shows. These results only come to underline a buying channel that has been promoted for years and some current studies as well.

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Facebook Gifts Launched in the USA

What’s the point in seeing it’s a friend’s birthday or that they have a new job if you can’t send them a gift? That seems to be the train of thought that lead Facebook to roll out Facebook Gifts, integrated with birthday reminders. This new feature is available for the moment only for some US users, with no official information on whether it will be made available in other places in the future.

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Heather Wilson Appointed EVP of Ogilvy PR Chicago Corporate Group

Ogilvy Public Relations (Ogilvy PR) has named Heather Wilson executive vice president and director of the agency’s Chicago Corporate Group, reporting to Managing Director Nathan Friedman. Wilson leverages her expertise in brand positioning, financial communication, litigation support, crisis management, government relations and media strategy to create integrated campaigns that deliver business results.

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The Capstone Agency Tells Students about Real-World PR

It is important for any student, in any field, to have access, as much as possible, to information regarding the real conditions and challenges that await them on the job after college. A public relations firm at The University of Alabama educates students and faculty at two national conferences this semester about running communication campaigns. The Capstone Agency is a multi-awarded agency that works with important clients.

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Pittsburgh Police Officers Get Social Media Training

After an incident involving a man armed with a hammer and kitchen knife who took a hostage and used their computer to post Facebook messages, the Pittsburgh police is getting social media training in order to know how to react in future similar situations.

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Morrisons Appoints Focus PR to Promote Wine Website and Offering

Morrisons will launch its first online wine offering, Morrisonscellar.com, which will be promoted by Focus PR. The agency won a three-way pitch and will have quite a challenge with this launch. Its mission is to create awareness for the website, scheduled to be launched later this year, and for the Morrisons wine offering, targeting to key opinion formers and consumers.