RFP, Public Relations, Marketing, Social Media and more!
A year ago, YouTube launched original channels, trying to draw more people to this website to watch interesting content. Now, as the existing ones have a huge success, YouTube brings original channels to France, Germany and the UK. You can have a look at what they have prepared here.
What’s the use of having over a billion active users for a money oriented company, if you don’t know what these users are doing and on what types of devices? You already know that I’m referring to big social media network Facebook that needs to prove profitable and fast, and also to offer advertising options that will ensure businesses’ ads are viewed by target audiences.
From the looks of the news coming from different social media or micro-blogging networks these days, marketers’ preoccupation for measuring ROI on such platforms has been acknowledged and useful tools to address that need...
Thursday was a big day for Facebook as it announced that it has reached 1 billion active users and launched the first ad created by an agency to promote the social media network. Facebook had 900 million users back in April, before its IPO. In half a year 100 million users were added to the network and this seems to be a long awaited moment as Mark Zuckerberg already had a commercial that celebrates all these users that log in each day to the network up his sleeve.
I’m sure everyone thinks that MIT researchers are worthy of appreciation and always work on inventing new and useful things. Well, after an invention announced today I have to say that this will be only partly true, as these researchers just invented the Like-A-Hug Jacket that gives its owner a hug when they receive a Like on Facebook.
Cheribundi has chosen college and professional sports teams for its marketing campaign to promote its cherry juice. 60 such sports team will be offering their players tart cherry juice as a result of this partnership with Cheribundi.
A new service called Free Skype WiFi has been launched today by Wicoms and Skype in UK and the Republic of Ireland. Businesses can purchase this service at skypewifi.wicoms.com and its launch comes after a recent survey made by Wicoms which has revealed that 52% of those had used Wi-Fi hotspots generally had a poor experience. This partnership aims to provide businesses and consumers with access to free quality public WiFi.
The number one social network of the moment seems to have some aces down its sleeve that will convince advertisers to spend more and more on Facebook ad campaigns. As anyone probably knows, there are many debates around Facebook and the effectiveness of advertising on this network.
Ad buyers want to know their ads are indeed seen by target audiences. Publishers want and need advertising money and one could only think that in order to receive it, they would offer relevant statistics. Well, it looks like things aren’t as simple as that, as a new report that analyzed actual buys made across 425,000 sites and included display, video, mobile and social network ads shows.
Given the new technologies and devices available, news consumption has changed during the past few years. A comprehensive study by Pew Internet & American Life Project shows that even television, which had a steady audience even through the rise of the Internet, is now declining, along with other traditional media.
