Category: Marketing

Cable TV 0

The Future of TV Advertising Is Interactive

Cablevision Systems Corp has just announced a first in interactive and advanced television advertising, the completion of the first run of simultaneous delivery of multiple ads from different brands sharing a single 30 second unit. The five ads included in this addressable advertising campaign have been serve to about 3 million households in the New York Metropolitan area and were all for brands represented by GroupM.

TV Ads everything-pr 0

Survey: TV advertising, a steady sales driver in Germany

TV advertising is still a powerful money maker in Germany as its sales impact and success factors have not declined in recent years. This is the conclusion of a recent survey by GfK Marktforschung that analyzed over 160 TV advertising campaigns for consumer goods and their ability to convert into sales