Category: PR News

Using Consumer Reviews and Influencer Marketing to Boost PR

Protecting Consumers and Websites

According to research, the number of data breaches has been steadily increasing in the last few years. There are certain industries, such as healthcare and government, that are particularly vulnerable to data breaches. According...

hermes spring summer 2017

Promotional channels in fashion marketing

A promotional mix combines different types of promotional tools to promote a brand’s products and services, and to communicate its message to consumers. The ultimate aim, of course, is to support sales and persuade...

Volkswagen

Volkswagen’s AR driving experience

Based on emerging patterns, augmented reality is being used by automakers to give potential consumers the opportunity to explore their vehicles. The automotive sector is undergoing rapid development. The industry is trying to improve...

ALABAMA SEAFOOD MARKETING RFP

The Alabama Seafood Marketing Commission (ASMC) was established through Executive Order on March 18, 2011. The ASMC is comprised of fifteen voting members appointed by the Governor to represent the many and varied industries...

Automative PR Agency

Rebranding automobiles

A brand encapsulates more than just the name of a business. It brings together the ideals, standards, values and characteristics an organization represents. In other words, a brand represents the personality of a business....

Myrtle Beach International Airport Issues Marketing RFP

Horry County is seeking for its Department of Airports Proposals for an experienced vendor to provide a marketing / data analytics platform for Myrtle Beach International Airport (MYR). The Proposer will be expected to...

Omnichannel

Improving Omnichannel Marketing Efforts

Most modern consumers tend to be impulsive in their purchases, which makes them unpredictable.   And with the many  ways that consumers can make purchases, they don’t have to pay a lot of attention in...