Rest in Peace James Gandolfini

2013-06-20 by Ronn Torossian
James Gandolfini

I had the pleasure of meeting actor James Gandolfini on a number of occasions, and he will be sorely missed.  For me, I will always remember being with him one day on the set of "The Sopranos.” [caption id="attachment_43446" align="aligncenter" width="585"] James Gandolfini and Ronn Torossian - Courtesy my albums.[/caption] In 2005, my Public Relations Firm, 5WPR was representing Rasheeda Ali, Muhammad Ali’s daughter and Muhammad came to town with very little notice, and we were tasked with finding something for him to do. This was no easy assignment, I assure you. Rasheda was visiting New York City promoting a children’s... Read More >

Singer22.com Hires 5WPR

2013-05-01 by EPR Staff

In PR industry news, popular fashion destination Internet retailer SINGER22 has hired Ronn Torossian's 5WPR as their agency of record (AOR). According to the news from 5WPR, the U.S. PR firm is to execute various public relations campaigning functions for the online fashion retailer. [caption id="attachment_42262" align="aligncenter" width="585"] The Celebrity pics on SINGER22's site[/caption] Launched back in 2003 by Founder and CEO Jon Singer, SINGER22 specializes in women's contemporary clothing and accessories. SINGER22's website has been ever so popular globally with clients seeking well prices quality fashion from Shanghai to Dubai and beyond. Singer's company has kept ahead of the... Read More >

How to Succeed With Public Relations

2012-10-30 by Ronn Torossian
Torossian's 5W Public Relations

There is no magic button to touch which allows instant success by utilizing Public Relations. Some concrete and catchy public relations tricks your brand can utilize to succeed with PR. [caption id="attachment_38678" align="aligncenter" width="585"] Ronn Torossian Outside 5W Public Relations[/caption] Your story is your ticket – it will get you into people’s hearts and minds; a great story can motivate make a person go from passive to participant. Invest in media training; rehearse and prepare. Make sure all messages are aligned with your brand.Never underestimate the personal PR power of happiness. PR’s biggest advantage over marketing and advertising is the... Read More >

Recovery Brands Secure $600K Funding, Sign Promises Treatment Centers

2012-07-11 by EPR Staff
recovery brands

Recovery Brands LLC have recently closed a $600K angel round through private investors. The funding will help the company continue development along key initiatives, including innovating the way customers seeking treatment and advice for substance addiction access that information and find treatment. Through its online property Rehabs.com, Recovery Brands  offers the first-in-the-industry program that allows clients to harness the power of group buying that will eventually make costly addiction treatment more affordable. Rehabs.com screens prospective providers in detail, choosing only reputable alcohol rehabs and drug rehabs to include,  ending up in presenting discounts and group-buy options to consumers clearly, free of... Read More >

5WPR Named PR Agency Of Record for Repechage

2012-04-08 by EPR Staff
5wpr5W Public Relations

5WPR, one of the world's leading public relations firms, has announced having added Repechage to their roster of wellness brands. Ronn Torossian's high powered PR firm has been tagged to increase awareness about Repechage's products and services, according to the news. Repechage, for those unfamiliar, is leading brand for superlative health and beauty products for men and women. The company name, in French, means "to rescue" or "a second chance." Expanding on traditional European skin and health care products, Repechage offers a line of products that include products for: anti-aging, sensitive, dry, oily and combination skin conditions, anti-acne, intensive anti-cellulite,... Read More >

O’dwyers PR List: How Efficient Is It?

2010-11-21 by EPR Staff
odwyers public relations

Last week Everything PR News scrutinized 3 more PR firms at the top of O'Dwyer's list to establish their relative digital engagement. Sadly, it seems some of the top PR companies still only pay lip service to the online conversation. Broadcasting and listening only for the sound of the cash register is not what any Internet savvy practitioner would consider social media engagement . This week we look at numbers 13, 12, and 11 on this prestigious list of communicators. To set the record straight, I set out in counting these PR firms down digitally with the expectation of finding,... Read More >

Heartland Marketing & Communications Helps Sarpy County Promote a New Minor League Baseball Stadium

2010-08-04 by EPR Staff
Sarpy County Ballpark this July.

Heartland Marketing & Communications was selected by the Sarpy County Board to help promoting a new minor league baseball stadium and other county-sponsored events. The Bellevue PR and marketing firm, will provide the following services: public relations as needed, including but not limited to press releases; media/community relations and business-to-business development; media negotiation and placement; media screening; creative services; creative campaign development; promotion development and graphic design and scripting. On a non-exclusive basis, Heartland Marketing & Communications will place all media: radio, TV, outdoor, and print and will also broker creative projects as reseller, including but not limited to, jingles,... Read More >

Sex Sells… Even Burgers – Burger King UK Released “the world’s first guilt-free shower-cam”

2009-12-10 by EPR Staff

Burger King UK must be in desperate need of PR, any PR that is. Burgers don't sell in the morning, apparently, and the company decided to lure male consumers with a "shower babe" who "shakes her bits to the hits at 9.30am every morning." The campaign, called "glorious mornings" runs on www.singingintheshower.co.uk, where "the world's first guilt-free shower-cam" shows a young woman, summary dressed (wearing a Burger King designer bikini), singing in the shower. The site is aimed at visitors over 18 years of age, exclusively male, who are also invited to enter a daily competition to win a date... Read More >

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