Healthcare PR: Industry Focused Social Media Seminar
The International Quality and Productivity Center (IQPC Worldwide) will host a social media seminar in New York July 26 – 28, 2010.
Tagged: business
Tony Hayward, a Strong and Robust Leader?!
Is Tony Hayward BP’s biggest PR problem? Hardly. He is a PR liability. But at this point, any action BP takes will be scrutinized and dissected.
Kellogg’s explains massive cereal recall
A couple of days after the massive recall of 28 million cereal boxes, Kellogg’s issued a press statement explaining the withdrawn products did not meet quality standards, but did not contain health threatening substances. While some consumers did experience nausea, vomiting and other such symptoms, they were caused by the off taste and smell of the cerials, not by potentially harmful components in the product or its packaging.
Smart Phones Apps Drive Increase in Map usage on the US Mobile Market
Digital data measurement expert comScore released a study showing phone apps drive maps adoption and usage on the US mobile market. With a 14% share of the entire mobile market, phone maps are accessed by 33.5 million people, mostly via apps and while driving their cars.
PRWeb getting ready to launch new website in July
Online news distribution service PRWeb will release a new website in July featuring a fresh look and feel and new PR tools and resources to help users get more visibility and leads.
World Cup Buzz Goes on, with Loud Vuvuzela Tunes
Companies promote brands with brand new vuvuzela and anti-vuvuzela apps, while in England Kitbag capitalizes on the country’s disillusion with the national team.
Toy Story 3’s Big Hit and The Adult Hijack of Animation Movies
The weekend brought a huge success to animation movie Toy Story 3 of hit maker Pixar, with big bucks being spent on seeing it. Adults, not children, were those most happy to see the new film, coming in larger numbers than children, the intended audiece of such productions.
Ads of the World: McDonald’s Gay-Friendly Ad in France
A rather bold marketing and PR move comes from France, where the fast food chain giant is running a gay-friendly advertisement.
Poor Customer Experiences Make Clients Switch to Other Providers
A new study from Satmetrix, released today, shows that companies are wasting billions on attracting new customers through advertising whilst delivering a poor customer experience that has forced over 10 million consumers to switch suppliers in the last six months alone.
Is Apple Moving Too Slow for Consumers?
As June 7th approaches, the world wonders if Apple will be able to top itself and all the other trends it started with the first iPhone in 2007.
