Kaplow Communications

Kaplow, Allison & Partners and More Public Relations Industry News

As more brands are driven to connect with consumers on a level that goes deeper than their wallets, marketing strategy is driven by alignment with authentic messaging. For this reason, we see a continued surge in new hires and new initiatives focused on influencer and consumer branding. Public relations firms continue to move towards purpose-driven […]

South Dakota Issues Public Relations & Advertising RFP

South Dakota Issues Public Relations & Advertising RFP

The South Dakota Office of Child and Family Services, Maternal Child Health Program (MCH) is seeking proposals from advertising agencies to provide health communications and marketing services in support of enhancing life for all South Dakotans by improving the health and well-being of the state’s women, infants, children and adolescents. The purpose of the resulting […]

Women’s World Banking Issues Market Research RFP

Women’s World Banking Issues Market Research RFP

Women’s World Banking is seeking a research firm with expertise in behavioral economics and the identification of pain points in the customer engagement journey, qualitative research, and rapid prototype testing to collaborate on a new digital microinsurance initiative in Cambodia. This project leverages an innovative partnership among three entities: Women’s World Banking, a global insurance […]

Kaplow Communications – Right On Target


Kaplow was founded in 1991 by Liz Kaplow. The headquarters is in midtown Manhattan, with additional offices in Philadelphia, Los Angeles, and Chicago. The agency is full-service, offering their global array of clients marketing, communications, and PR services in the usual traditional, new media, and digital arenas. They help strategize and create content, social media […]

News from Kaplow, Walker Sands, MWWPR, and MSLGroup

PR-Digital Newsroom

Kaplow Communications Renews Lease Kaplow Communications, a New York City-based PR firm recently renewed their lease at the Berkeley Building in the Bryant Park area of the city, though the renewed lease is for slightly less square footage (down approximately 2K sq.ft) than they previously controlled. Their offices between Fifth Avenue and the Avenue of […]

Some More New York PR Firms: Lippe Taylor, Pierce Mattie and More…

New York

Looking for a full-service PR and marketing firm in New York – here are several that may fit the bill, especially if you are looking for one in the professional services, real estate, beauty, and health sectors. Zlokower Company was founded in 1983 specializing in work with healthcare, real estate, education, non-profits, technology, and various […]

Public Relations Wars: Wal-Mart versus Target

Walmart vs Target

Wal-Mart and Target dominate the discount chain market in America – how do they approach Public Relations? Proactive Versus Reactive Strategies Wal-Mart spends a lot of PR resources on crisis management –  Every year, workers and activists stage protests against the company, and run ads that tarnish the brand’s image. Most of the ads attack […]