Creating a Marketing Plan
Without a sound plan and strategy, companies won’t be able to know what they’re trying to do with their marketing efforts. That’s why the first step in creating any sort of marketing campaign is...
Tagged: marketing
Marketing Medtech Companies
Like many others around the world, healthcare professionals have also been greatly affected by the changes in remote work that were brought on by the global pandemic. As more people are becoming used to...
Effective Promotional Tips for Fitness Brands
With the vast number of marketing channels available to companies, it’s easier than ever to reach consumers to raise awareness for brands and generate more sales. Whether it’s a small gym or a large...
Utilizing Video Content Across the Buying Journey
When a company is creating its business website, it takes a lot more than coding up a homepage and calling it a day. Most of the time, it also involves creating additional pages that...
Marketing Tips for Restaurants
These days, there are so many restaurants all over the world, that the competition is quite fierce, and the most successful locations are the ones that can give it their all. That’s why restaurants...
Getting More Clients Through Marketing
Companies that are looking to get ahead in a crowded market have to constantly work on keeping up with consumer needs and demands, along with the latest marketing trends and tools. To execute effective...
Marketing Strategy Tips for Real Estate
One of the most challenging, yet lucrative industries has always been real estate, and according to a recent study, many homebuyers tend to make purchases with the help of brokers or real estate agents....
E-commerce Websites and Public Relations
When it comes to utilizing public relations efforts, e-commerce stores can see plenty of benefits– especially if all efforts come from honesty. Whatever message is going to be shared with the target audience should...
Inclusivity in Marketing: LGBTQ+ Advertising Dos and Don’ts
Why create an entire campaign geared towards the LGBTQ+ community? How about their over $1 Trillion in buying power in the US today? To top that, the median income of a same-sex couple is...
The Importance of Creative Content in PR
Many PR professionals believe that one of the worst things that content can result in is offending people or causing them to find the content ridiculous. However, that’s not the case. The worst thing...
