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If a brand was confident that it could achieve an open rate of nearly 100% with its customers through texting, why wouldn’t it leverage that resource? According to SMS provider Sendmode, 98% is the...
Tagged: marketing
What’s the Difference Between Public Relations and Marketing?
The difference in the breadth and scope of work between these two has changed a lot over the past four or five decades. Before personal computers, cell phones and social media, the difference was...
Marketing a YouTube Channel in 2020
What started as a novel idea by three PayPal employees in 2005 and an audience of 30,000 has since skyrocketed to two billion users worldwide today and become the second most popular social platform....
Marketing Book Recommendations From Her Norm, Etia.Com & Olivia Royce
We asked some marketers great books that inspire them and wanted to share them with our audience: Sonya Schwartz, the founder of Her Norm (https://hernorm.com) said, “Understanding marketing will help a website founder like...
2020 Best Marketing Campaigns
We interviewed a few people about what is the best marketing campaign of 2020, and here’s some of our responses. Jake Rheude, VP of Marketing at Red Stag Fulfillment said the two best marketing...
Apps Are the Future of Marketing
New research indicates that the vast majority of the time people spend on their smartphone is used connected to the internet. It’s estimated that US adults on average spend 4 hours on mobile internet...
What are the Best 2020 Marketing Campaigns
We interviewed a few people about what is the best marketing campaign of 2020, and here’s some of our responses. Jake Rheude, VP of Marketing at Red Stag Fulfillment said the two best marketing campaigns of...
Marketing After the Pandemic
For some marketers, especially malls and national retailers, 2020 was a big challenge even before the pandemic. COVID-19 quickly enlarged that font from 11 points to 72. American author and noted storyteller Jonah Sachs...
Public Relations and SEO for Excellent Marketing Strategies
Plenty of businesses have managed to master all of the details and intricacies of public relations, as well as marketing, especially organizations that have multiple locations. Of course, there are useful strategies that have...
PR & Adtech: Marketing for Marketers
Over the past few years, technologies in the advertising space have exploded into the marketing space. Now, mind-blowing technology platforms automate and deliver highly-targeted advertising. This has been at the expense of conventional means,...
