• Wed, 17 September 2025
Everything PR LOGO

Search

Tag: marketing

Sales & marketing - courtesy © Stephen Coburn - Fotolia.com

What’s the Connection Between Sales and Marketing?

You’ve probably wondered whether sales and marketing are somehow connected with each other. In case you didn’t know, marketing is defined as a large number of activities whose goal is to produce leads, while sales imply turning an ordinary individual into a buyer, and doing whatever is possible to make him become a faithful customer. Every company has a sales department and a marketing one, and both of them depend on each other, being strongly connected by leads.

Read More »
09/04/2013
You're out'a here! - Courtesy arbyreed

Board Game PR: Down With Ironing, Long Live the Monopoly Cat?

Hasbro has gone and done it, the legendary game makers have done away with pressed shirts and stiff collars altogether. Now when the family breaks out the Monopoly Game in sheer boredom, a new token will be there for the gang to fight over. The riveting new Monopoly Cat token replaces the venerable (maybe worn out) iron play piece.

Read More »
08/29/2013
Jeff Bullas charicature

The Foregone Conclusion of a Twitter Marketing Funnel: Like It or Not

I just got off Skype with a friend and client whose company absolutely defies any suggestion Twitter is a viable marketing tool. You read that correctly @briansolis. Believe it or not, there are millions or companies out there that would refuse and refute ANY channel preferred by clients, if a decision maker in the crew is adamantly enough against the channel.

Read More »
08/22/2013
email marketing

The Journey of Business: International Direct Mail Campaign

It’s hard enough to ensure your address data is valid when you’re dealing with one country and one set of mail format rules. When you move into direct marketing on an international level, things get even trickier. You have to keep track of all postal requirements for individual countries, as well as target your marketing campaigns to work with the culture and demographics of a particular region. You can get great results from marketing internationally, but here are a few considerations to keep in mind when you take the global plunge.

Read More »
08/20/2013
The ad-men are back - Art Detail Coca-Cola ad Boys Life mar 1944 - courtesy José Roitberg

Native Advertising: Will It Save or Slay the Needy Media?

Lewis DVorkin is a great writer. Check that, Lewis DVorkin’s a brilliant writer. A Forbes piece pitting the ad world against the PR industry Monday echoes of Richard Edelman public relations celebrity (and might to an extent), but the piece also emits the cries of a fairly stupefied textual news media too. More than this though, these kinds of editorials could decry the very journalistic separation the PR and media industry content needs separating. This begs the question; “Is the public full on ready for inherently blurred ideals, or can communicative wizards make the magic transformation stick?

Read More »
07/24/2013
Load More

Find the Right PR Solution

Contact Information