Tagged: marketing

Food importance - courtesy © Kadmy - Fotolia.com

2013-10-09

Public Relations: A Key Part of a Food Organization’s Growth

Nearly all food companies have their own public relations department or assign their PR tasks to a third party. Public relations are considered a crucial factor that can help a company preserve its image and reputation, and communicate its message to a target audience. The truth is that a positive perception of a business or a non-profit organization can truly boost sales and enhance their bottom line. Therefore, companies should know that public relations are of the utmost importance.

Sales & marketing - courtesy © Stephen Coburn - Fotolia.com

Marketing / PR Insights / PR Perspectives

2013-09-04

What’s the Connection Between Sales and Marketing?

You’ve probably wondered whether sales and marketing are somehow connected with each other. In case you didn’t know, marketing is defined as a large number of activities whose goal is to produce leads, while sales imply turning an ordinary individual into a buyer, and doing whatever is possible to make him become a faithful customer. Every company has a sales department and a marketing one, and both of them depend on each other, being strongly connected by leads.

Crisis PR / PR News

2013-08-30

Tylenol Warnings PR Lesson: How to Title Your News to Avoid Negative PR

Sometimes, the use of negative words in titles may increase negative consumer sentiment regarding your business. Prevent this by avoiding the use of negative words in your news.

Entertainment PR / PR News

2013-08-29

Board Game PR: Down With Ironing, Long Live the Monopoly Cat?

Hasbro has gone and done it, the legendary game makers have done away with pressed shirts and stiff collars altogether. Now when the family breaks out the Monopoly Game in sheer boredom, a new token will be there for the gang to fight over. The riveting new Monopoly Cat token replaces the venerable (maybe worn out) iron play piece.

Marketing

2013-08-20

The Journey of Business: International Direct Mail Campaign

It’s hard enough to ensure your address data is valid when you’re dealing with one country and one set of mail format rules. When you move into direct marketing on an international level, things get even trickier. You have to keep track of all postal requirements for individual countries, as well as target your marketing campaigns to work with the culture and demographics of a particular region. You can get great results from marketing internationally, but here are a few considerations to keep in mind when you take the global plunge.

barriers online measurement strategy chart

PR News

2013-08-19

Money and Lack of Understanding: Main Causes of Poor Online Measurement

Money makes the marketing go ‘round I’d say, paraphrasing a famous and dear song. It seems that money is also the main cause of poor online measurement as discovered by a survey of almost...