Some Key News & Appointments in Public Relations
Here are some recently released agency appointments via FeaturesExec Media Bulletin, Restaurant News, and others we thought would be of interest.
Tagged: marketing
5 Ways to Use the Holiday Season to Your Business Advantage
Christmas is almost here! Are you making the most of it for your business? Whether you realize it or not, the holiday season is a season rich in marketing opportunities. Below, consider five specific...
M-Commerce Out Pacing Traditional E-Commerce [infographic]
An infographic from Baynote today tells more on the growth of mobile commerce for retailers and consumers alike. Fast becoming one of the most valuable channels for marketers, mobile is growing at an almost exponential rate.
Service Companies Need SEO
For service companies – law firms, accounting companies, ad agencies – every single edge has the potential to increase revenues. That is one of many reasons it is vital to continue to improve (or create) SEO strategies.
Loews Hotels & Resorts’ Twitter Booking Channel Goes Live
For all of you naysayers in hospitality out there determined you did not need Twitter, guess again. According to news from Loews Hotels and Resorts starting today you’ll be able to make reservations via Twitter.
French/West/Vaughan Made AOR of Elevation Burger
French/West/Vaughan (FWV), one of the nation’s leading independent PR agencies has been hired by Virginia-based burger franchise Elevation Burger as national agency of record. Elevation Burger, the first and largest organic burger chain in the United States, offers a menu of burgers made from 100 percent organic, grass-fed, free-range beef, and fries cooked in olive oil.
WIHP Retained by Louvre Hotels for SEO Boost
Hotel marketing agency WIHP has been retained by Louvre Hôtels Group, to deliver a complete range of SEO services for all the group hotel websites
Staff Surveys Can Help Increase Staff Retention Rates
Considering that increased staff turnover rates can cost companies a lot of money, the only key to long-term success is represented by employee retention. The basic component which guarantees that employee retention rates are maintained at a superior level involves identifying the right opportunities of letting your employees know that they can express their ideas and opinions freely.
Public Relations: A Key Part of a Food Organization’s Growth
Nearly all food companies have their own public relations department or assign their PR tasks to a third party. Public relations are considered a crucial factor that can help a company preserve its image and reputation, and communicate its message to a target audience. The truth is that a positive perception of a business or a non-profit organization can truly boost sales and enhance their bottom line. Therefore, companies should know that public relations are of the utmost importance.
What’s the Connection Between Sales and Marketing?
You’ve probably wondered whether sales and marketing are somehow connected with each other. In case you didn’t know, marketing is defined as a large number of activities whose goal is to produce leads, while sales imply turning an ordinary individual into a buyer, and doing whatever is possible to make him become a faithful customer. Every company has a sales department and a marketing one, and both of them depend on each other, being strongly connected by leads.
