Spain: Smartphones Trump Other Devices in Surfing the Internet
In Spain, almost 4 out of 5 Internet users are surfing the web on smartphones, followed by laptop/netbook (80,9%) and desktop computer (78,8%) .
Tagged: marketing
ePrize Acquires Bulbstorm, Extending Customer Engagement Capabilities
ePrize announced the acquisition of Bulbstorm, which further extends the capabilities of the company’s customer engagement platform currently used by more than 50% of the Fortune 500 brands.
Outbrain Buys Visual Revenue, Expands Offering for Online Publishers
With the acquisition of Visual Revenue, Outbrain offers companies both automated and editorially controlled solutions that will optimize their pages across any channel, screen size and device.
Weber Shandwick: North American Women Disengage Social Networks
38% of the North American Women stopped using one or more social networks during the last six months because they were not interested or had lost interest (59%) or had no time or been too busy (35% of the mentions).
The Business of Gift Giving: Online
I am the most lazy gift giver. Don’t get me wrong, I love doing it. The appreciation from people when they get a gift is amazing, but it is hard to find the time...
Australia and New Zealand Marketing Emails Struggle to Escape the Spam Folder
1 in 5 emails ends up automatically in spam folders, the ‘Australia and New Zealand Email Intelligence Report’ revealed. The study analyzed emails from over 500 Australian brands and discovered that 17% of them are never seen by the recipients.
HubSpot Opens European Office in Dublin, Ireland
Inbound marketing software producer HubSpot announced the official opening of its European office in Dublin, Ireland. With this new office, HubSpot aims to offer increased levels of service and support to customers they have. In fact, over 710 of their 8,600 customers are not from the United States and Canada, representing actually 56 countries all over the world.
7 Ways to Take Advantage of Social SEO
Social SEO is a concept that takes advantage of the role that social media plays in improving a site’s social rankings. Today, the search engines place more weight on those SEO activities that are a cut above the norm. Therefore, a video or infographic that goes viral looks good in the eyes of search engine. It means that while you might not see any tangible benefits from Facebook posts or re-tweets, those very posts might be improving your status with the search engines.
How to Gain SEO Benefits from PR
Saying the PR industry has changed since I started my career just six years ago is an understatement. No longer is my day about writing, drafting and pitching press releases. Now it is more...
Content Marketing Far More Popular in Australia than in North America and the UK
A survey from Content Marketing Institute (CMI) and The Association for data-driven marketing & advertising (ADMA) about content marketing in Australia reveals that 96% of Australian marketers use content marketing.
